To bring this mission to life, we seek a forward-thinking, results oriented Head of Marketing and Communications to join ALA's Networks Division and lead the way in building a strong Marketing and Communications engine, which will support ALA's strategic priority of “Unleashing the Network”. Our ambition is to have a highly effective strategy that will catalyse our mandate for Engaging, Inspiring and Connecting members of our community in a manner that will build a dynamic network driven by a passion to achieve a meaningful impact on the African continent.
Head of Marketing and Communications, Networks
ALA's first decade proved our founding thesis: that deliberate and deep investment in high potential youth can unleash transformational change on the continent. Our young leaders have demonstrated the ability to imagine and implement solutions to pressing challenges across a range of sectors and disciplines - from the provision of education, to the delivery of healthcare, to the creation of jobs.
Our stresses the delivery of three strategic priorities:
We will win in the marketplace, building our brand and market demand for our leadership development programs as a model social enterprise;
We will invest in learning and innovation in our diploma program, such that we improve our outcomes and share our learning with the broader sector; and
We will unleash our network, engaging our alumni as partners in our mission and catalysing their impact across diverse sector pathways.
The Head of Marketing and Communications, Networks will enable all of these priorities with a particular focus on “Unleash the Network” which seeks to engage 4000+ members of our community through engagement and collaboration opportunities through six sectors communities, namely: Education, Health, Governance, Infrastructure, Agribusiness and Health.
Leading and working with a high performing team, the Head of Marketing and Communications (Networks) will bring expertise across communications, technical and strategic marketing, and a track record of delivery that has elevated brands, fostered passionate customers, and delivered sustainable revenue growth. The Head of Marketing and Communications (Networks) reports into the Chief Networks Officer.
The Role & Responsibilities
While driving our unleash the network objective, the Head of Marketing and Communications (Networks) will enable the sustainability and engagement ability of our sector communities, grow the eminence of our key programs (e.g. Education Accelerator, Women in Leadership Initiative, Agriculture Think Tank), build and curate marketing collaterals, lead the marketing of key events (e.g. sector gatherings), position key messaging to potential funders (e.g. Alumni stories of impact), and grow our digital presence. The Head will be responsible for ownership of the Networks Division's communications strategy, building the division's capability by building processes and systems that improve and streamline our communications activities, and benchmark our performance against global standards.
Primary responsibilities to enable such focus and engagement will include:
- Marketing strategy and implementation for Networks
- Plan, improve, implement and manage our marketing strategy via rigorous analysis to make evidence-based decisions, as well as through close engagement with program leaders, sector leaders, and the alumni engagement function.
- Define, develop, and test appropriate messages for all communications platforms, including newsletters, social media platforms, website, and sector impact reports.
- Evaluate use of tools and systems to ensure optimal performance of marketing messages.
- Ensure quality control on content creation and distribution across website, social media, newsletter, and print distribution, ensuring frequency, appropriateness and quality control.
- Monitor external environment to provide perspective on internal and external messaging.
- Communication and campaign development
- Oversee the production (content brainstorming, editing and quality control) of key external collateral and scope and deliver network campaigns and events - such as our
- Contribute to building a strong Marketing function across ALA
- Be a key contributor to ALA's Marketing and Communication community of practice, defining relevant benchmarks and introducing best practices that will enable a more efficient approach to Marketing and Communications across the institution.
- Contribute to general executive decision making as required.
A visionary leader who will elevate our public position to reflect the quality of our programs and leaders, as well as who will initiate a global conversation about leadership development and Africa.
The ideal candidate will demonstrate the following behaviours:
- Commitment to ALA's mission and passion for the African continent, its people and its future.
- Track record of ownership
- Commitment to excellence
- Strategic mindset
- Professional demeanor and presentation
- Communication skills (writing, presenting, editing, packaging, distribution)
- Leadership skills, including emotional intelligence (self-awareness and empathy)
- Project management (planning, design, communication, execution, reporting and assessment)
- Social media experience
- Data driven decision making that involves collecting data based on measurable goals or KPIs, analysing patterns and facts from these insights, and utilizing them to develop strategies that will benefit the organization.
- Collaborative skills (across cultures, departments and organizations, fostering win-win partnerships).
- Relationship management (internal and external stakeholders)
- A demonstrated track record of managerial skill and communications excellence.
- Experience working with teams to achieve exceptional results.
- Undergraduate degree expected. Graduate degree in any management/communications discipline may be helpful.
- Relevant industry and function experience may include:
- Product and/or brand management
- Social media
- Copywriting and Editing
- Media and Communications
Start Date: December 2020/January 2021 (remote start possible)
African Leadership Academy