Group Content Manager

Cape Town, Western Cape
Permanent
Full-time

1 month ago

Group Content ManagerWe are looking for an experienced and highly motivated Content Manager to join our Group Marketing team and help drive business growth for Incubeta through the use of mixed-media content. Reporting into the Group Director of Marketing, the Content Manager will have one direct report, a Multi-Media Content Executive based in Cape Town, South Africa.As Content Manager, you will be responsible for the development and execution of a global content calendar and strategy. This strategy will align with Incubeta's brand value proposition and voice, focusing on promoting Incubeta and its solutions through thought leadership. You will recognize and understand our audiences' business objectives, pain points and frustrations, reflecting this within the content we produce to help nurture leads and support wider business objectives.Excellent stakeholder management is essential to this role. The successful candidate will be able to demonstrate how they would build and nurture strong internal relationships across the business, ensuring expectation management, engagement, team satisfaction and employee participation.You will stay up to date with industry trends to ensure Incubeta remains ahead of the curve and front of mind - keeping regular tabs on partners (such as Google and Amazon) and competitor activity.Key Responsibilities:

Content Strategy - develop, execute and maintain a robust content strategy in line with Incubeta's core content threads and brand values.
Content Calendar - develop, manage and deliver the group multi-media content calendar, liaising with key channel owners to ensure a consistent online presence across key digital channels.
Content Production - curate and execute key pieces of content including but not limited to blogs, whitepapers/reports, case studies, audio and PR.
Quality Control - ensure written excellence across all content outputs, proofreading, editing and executing lead-driving assets that align with Incubeta's tone of voice, and resonate with the wider digital marketing industry.
Cross-Market Collaboration - collaborate closely with stakeholders across Incubeta's key markets (US, UK and APAC), aligning content production with region and sale needs.
Industry Knowledge - maintain a deep understanding of the industry, our target audience and key trends that impact Incubeta and our clients.
Content Analysis - analyze content performance metrics to optimize engagement, and produce in-depth reports for stakeholder visibility that align with personal, team and company OKRs
PR - maintain and manage our PR agency, synchronizing marketing and business strategies with PR initiatives, ensuring a seamless brand narrative and messaging.

Requirements:

Minimum of 4 years experience in a content marketing, content creation or digital content based role.
Excellent writing, editing, and proofreading skills.
Strong understanding and application of Content SEO best practices
Excellent prioritization, multi-tasking, and communication skills.
Proficiency in digital marketing tools and platforms (such as Google Analytics 4, Monday.com, Hubspot, Semrush and Wordpress).
Strong strategic and analytical skills with data-driven decision-making abilities.
A robust portfolio showcasing successful content creation and management across digital platforms.
Prior experience with PR and stakeholder management is preferable.
Exposure to AI tools (e.g. Gemini) for content creation and optimization is a bonus.
Managerial experience

Expectations:

Hybrid working with a minimum of 2 days in the office a week.
Willingness to travel to other offices if the situation requires.

About Incubeta:Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L'Oreal, ING, M&S, Les Mills, and Vodafone to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth.Through its Seamless Approach, Incubeta removes barriers that hold marketing back and unlocks its full potential. By integrating creative, media, data, and technology across platforms, partners, and teams, Incubeta delivers transformative strategies and award-winning execution that drive growth, improve efficiency, and redefine what marketing can achieve.More than just solving today's challenges, Incubeta empowers businesses to outperform targets, exceed expectations, and outpace competitors. Discover how Incubeta redefines the possibilities of marketing at incubeta.com and follow them on Instagram, X, and LinkedIn.Incubeta Company Values:

Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements

Equal Opportunity Employer:Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Application Process:If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.Join us at Incubeta to shape the future of digital marketing!

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