PPC Specialist
Liquid Thought
- Cape Town, Western Cape
- Permanent
- Full-time
- Develop and implement comprehensive PPC strategies across Google Ads platforms to achieve client objectives and KPIs.
- Conduct in-depth keyword research, competitor analysis, and audience targeting to optimize campaign performance and maximize ROI.
- Create and optimize ad copy, landing pages, and ad extensions to improve click-through rates and conversion rates.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement.
- Utilize advanced PPC tactics such as remarketing, audience segmentation, and bid management to enhance campaign effectiveness.
- Collaborate with cross-functional teams including account managers, designers, and developers to ensure seamless execution of PPC campaigns.
- Stay updated on industry trends, best practices, and algorithm changes to maintain a competitive edge and drive innovation.
- Provide mentorship and guidance to junior team members, fostering their growth and development within the PPC discipline.
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Minimum of 5 years of hands-on experience in PPC advertising, with a focus on Google Ads.
- Proven track record of managing large-scale PPC campaigns and delivering measurable results.
- Expertise in Google Ads platform including campaign setup, optimization, and performance analysis.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication skills with the ability to effectively present ideas and strategies to clients and internal stakeholders.
- Google Ads certifications (Google Ads Search, Display, and/or Shopping) preferred.
- Experience with other PPC platforms such as Bing Ads, Facebook Ads, and LinkedIn Ads is a plus.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.
- Competitive salary commensurate with experience.
- Flexible work environment with the option for remote work within South Africa.
- Opportunity for career growth and advancement within a rapidly growing agency.
- Ongoing training and development programs to enhance skills and expertise.
- Health and wellness benefits including medical aid and gym membership subsidies.
- Dynamic and collaborative company culture with regular team-building activities and social events.