Ad Ops Manager

• Set up, manage, and optimize digital advertising campaigns via Google Campaign Manager 360 (CM360).
• Traffick ads, apply tracking tags, and troubleshoot discrepancies between different ad platforms.
• Collaborate with creative teams to ensure correct implementation of ad assets.
• Work with stakeholders to define campaign KPIs, audience segmentation, and targeting strategies.
• Monitor and analyse campaign performance using Google Analytics, CM360, and third-party tracking tools (Double Verify, IAS, etc).
• Optimise campaigns for CTR, CPC, CPA, ROAS, and other key performance indicators.
• Identify and implement A/B testing strategies to improve ad performance.
• Generate and present performance reports, insights, and recommendations to stakeholders.
• Ensure all campaigns follow best practices for ad trafficking, tracking, and tagging.
• Troubleshoot tracking issues, discrepancies, and technical errors in Google Tag Manager (GTM) and CM360.
• Stay up-to-date with Google Ads policies, industry trends, and new ad tech developments.
• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency

• Develops and maintains relationships with client team and other disciplines to nurture performance growth

• Drives effective client relationships with accurate and timely performance communication

• Provides subject matter expertise in at least one connected tech stack (i.e. Google)

• Deploys site side tracking across multiple tag management solutions (e.g. GTM)

• Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
• Collaborate with 3rd party suppliers, including digital agencies and partners
• Manages and prioritises the executive and analyst workflow
• Ensures best in class delivery of Ad Ops work

• Day to Day management and financial health of the account needs to be managed
• Managing expectations with your team lead.
• Day to day administration – meeting minutes, agendas and timing plans.
• Deadline driven
• Attention to detail
• Attending status /other meetings with media brands.

• Manage overspend and underspend – Track monthly across all clients
• Budget trackers to be updated on a daily basis

• 0-3 Years: Junior
• 3-5 Years: Mid

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