Strategy (Internship)
Publicis Groupe
- Cape Town, Western Cape
- Training
- Full-time
- Bolster your learning of ATL, BTL and digital channels to support building strategies for clients
- Source relevant creative inspiration for teams to drive impactful ideas
- Source and package relevant trends and insights for various categories and industries to inspire agency and clients
- Provide relevant target market insights across various consumer categories
- Conduct research and learn how to use data platforms to give relevant insights into strategies and creative work
- Work together with creative teams to create consumer-relevant ideas for campaigns and proactive opportunities
- Learn how to craft galvanising strategies from objective to the creative ask
- Get an understanding of all divisions of the business, working collaboratively across divisions to build strategic relationships with other teams or departments
- Work together with insights, social, and data teams to provide insights on reports (pre- and post campaigns, monthly social reports)
- A relevant tertiary qualification Advertising / Marketing from a reputable institution.
- Proficient in MS Office (Word / Excel / PowerPoint)
- Understanding of ATL and digital strategy
- Excellent understanding of Advertising as a selling tool
- A good command of the English language (both verbal and written)
- Good multi-tasking skills
- Good time-management and organizational skills
- Good presentation skills
- Good analytical skills
- Understanding of sourcing and analysing research - primary and secondary
- Hungry to learn and curious enough to ask any question
- Passionate about people and how they behave
- Passion for Strategy and Advertising
- Willing to challenge yourself and the work
- Team player with the ability to work independently
- Self-aware
- Assertive
- Proactive
- Excited about your career growth
- Creative “out of the box” strategic thinker
- Problem solver / solution driven
- Meticulous with attention to detail
- Deadline driven
- Other:
o Comfortable to work from the Publicis Groupe office (on-site)