Senior Marketing Manager

• Develop and execute annual marketing plans aligned with ambitious sales targets
• Manage substantial marketing budgets with full P&L accountability
• Conduct market research and competitor analysis to identify growth opportunities
• Lead high-performance marketing team focused on exceptional customer experience

• Design impactful traditional marketing campaigns (print, radio, outdoor, events)
• Collaborate on integrated digital strategies across all online channels
• Oversee dealership events, model launches, and promotional activities
• Create compelling point-of-sale materials and showroom displays

• Implement sophisticated CRM strategies to maximise customer lifetime value
• Develop automated nurturing campaigns and loyalty programs
• Analyse customer behaviour patterns for cross-selling opportunities
• Ensure data compliance and system integrity

• Maintain consistent brand messaging across all touchpoints
• Manage external agencies, OEMs, and vendor relationships
• Monitor campaign ROI and provide actionable insights
• Present performance reports to senior management

• Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
• 5-7 years progressive marketing experience, preferably automotive or high-value retail
• Proven track record in omni-channel campaign development and execution
• Hands-on CRM platform experience with measurable strategy implementation
• Budget management and vendor relationship expertise

• Strategic thinking with strong analytical and data interpretation abilities
• Exceptional written and verbal communication skills
• Outstanding project management capabilities across multiple initiatives
• Creative innovation with ability to translate business goals into customer-facing campaigns
• Technical proficiency in marketing automation, CRM software, and analytics platforms
• Expert-level Microsoft Office Suite and familiarity with design software advantageous

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