Chief Experience Officer (CXO)

Johannesburg, Gauteng
Permanent
Full-time

7 days ago

The Chief Experience Officer (CXO) is responsible for owning the entire player journey - making sure every interaction, from the first ad impression to VIP retention, is smooth, engaging, and profitable. It's a cross-functional executive role that blends Product, Marketing, Creative, Content, Game Supplier Management and Customer Operations into one vision. Our CXO is the architect of the player journey - ensuring that every click, spin, and bet feels effortless, exciting, and consistent with the brand, while maximizing revenue and retention.Mandate

Deliver a seamless, high-quality player experience across casino, sportsbook, and any other verticals.
Align product development with marketing and retention strategies so the brand feels consistent and frictionless.
Ensure UX decisions drive revenue growth without hurting player satisfaction or compliance.

A. Product & Platform Experience

Own the player-facing product roadmap (casino, sportsbook, live dealer, crypto integration, etc.).
Oversee UX/UI design to ensure intuitive, high-conversion flows (registration, deposit, gameplay, withdrawal).
Lead optimisation for mobile-first experiences, since most traffic is mobile.

B. Player Engagement & Retention

Direct CRM & VIP strategies, from segmentation to personalised offers.
Oversee loyalty programs, gamification mechanics, and cross-sell campaigns between products.
Manage lifecycle communications (email, sms, push, web popups) to boost LTV.

C. Game Supplier Relationships and Maintenance

Negotiate and manage commercial agreements with new and existing game providers, ensuring favourable terms and access to top-performing content.
Oversee technical integrations and certifications of new providers and games, coordinating closely with Product and Tech teams to ensure smooth launches.
Manage ongoing supplier relationships and content pipelines, including the scheduling, placement, and ordering of new game releases.
Negotiate premium placement and exclusivity deals for high-performing or exclusive titles to maximise visibility and revenue.
Curate and optimise the game lobby across verticals, ensuring categorisation, UX flow, and featured titles align with player preferences and commercial objectives.

?D. Creative & Brand

Lead brand tone, visual identity, and creative execution across all touchpoints.
Ensure promotional campaigns align with both product features and player motivations.
Oversee content strategy - web copy, communications, game descriptions, sports previews, streaming, contribute to influencer collaborations.

E. Data & Personalisation

Use player data, behavioural analytics, and AI tools to personalise experiences at scale.
Drive A/B testing and multivariate optimisation for conversion, retention, and monetisation.

F. Compliance & Responsible Gambling

Work with compliance/legal to ensure UX and promotions meet regulatory standards in each market.
Integrate responsible gambling tools without compromising the core experience.

G. Cross-Department Leadership

Act as the bridge between Tech, Product, Marketing, Operations and Finance.
Translate executive strategy into actionable roadmaps for multiple teams.
Champion a player-first culture company-wide.

ExecutivePlacements.com

Apply Now