Business Development Representative (BDR)
- Johannesburg, Gauteng
- Contract
- Full-time
Type: Full-time, Independent Contractor
Location: Remote
Work hours: U.S. business hours
Position Summary
As a Business Development Representative (BDR), you will play a critical role in driving new customer acquisition by executing a disciplined outbound prospecting strategy across a defined set of target accounts. Your responsibilities will include researching businesses, uncovering IT pain points, and initiating conversations with key decision-makers such as IT Directors, CIOs, and business owners. You will follow a structured outreach process—leveraging cold calling, email engagement, social media, and account-based prospecting—to generate interest and schedule high-quality meetings for our sales team. Success in this role requires the ability to quickly assess fit based on predefined criteria, effectively communicate Centre’s value in areas such as managed IT services, cybersecurity, cloud solutions, and infrastructure support, and maintain accurate and detailed activity records in our CRM.Essential Duties and Responsibilities
- Execute a high-volume outbound call, email, and social media cadence to connect with prospects.
- Research target accounts and identify key decision-makers and stakeholders.
- Qualify potential leads using a defined set of criteria to ensure sales-ready opportunities.
- Schedule discovery meetings and demos for the sales team with qualified prospects.
- Maintain accurate records of all outreach activities and prospect interactions in CRM.
- Collaborate with sales leadership to refine messaging and outreach strategies.
- Act as the first point of contact for potential customers, delivering a compelling and consistent value proposition.
- Stay up to date on industry trends, Centre’s solutions, and customer challenges to tailor outreach effectively.
- Meet or exceed weekly and monthly outreach and appointment-setting targets.
- Bachelor’s degree in Business, Marketing, or relevant concentration.
- 2+ Years of B2B experience in sales, customer success, or account management required; experience with B2B lead generation and nurturing campaigns preferred.
- Experience using HubSpot a plus.
- IT sales experience a plus.
- Proficiency in computer systems (Microsoft Office, Internet, CRM) required.
- Strong collaboration skills; ability to hold relationships with peers, sales, partners, and prospects required.