E-mail Marketing Specialist

• To develop and manage customer journey strategies, monitor KPI targets, support CRM strategy development, assist with marketing administrative tasks, and optimize processes for seamless operations.
• Customer Journey Management and Strategic Management.
• Drive sales conversion and customer lifetime value through optimized customer journey management.
• Manage email drip campaigns in Mailchimp and Marketing Cloud.
• Customize and configure CRM marketing systems to meet organizational needs.
• Set Email Marketing benchmarks and targets.
• Collaborate with cross-functional teams for implementation and optimization of customer journeys.
• Ensure data accuracy, integrity, and security within the CRM platform.
• Strategic Management and Support:
• Provide insights and support for strategic direction.
• Assist in creating systems and structures to support the business.
• Develop and execute CRM strategies to enhance customer satisfaction and loyalty.
• Collaborate with marketing teams to create personalized and targeted campaigns.
• Data Tracking & Reporting:
• Use analytics tools to generate insights and reports on customer behaviour and engagement.
• Provide regular reporting on email campaigns and customer journeys performance.
• Analyse customer data to identify trends, preferences, and opportunities for improvement.
• Continuous Improvement:
• Stay informed about industry trends and best practices in CRM.
• Identify opportunities for process improvement and optimization of CRM systems.
• Continuous AB testing and optimizations of journeys.
• Marketing Administration:
• Assist with overall digital marketing administration including finance requirements.
• Ensure marketing folders are up to date and all files are saved in relevant folders.
• QMS: Sales and Marketing:
• Ensure compliance with QMS guidelines, keeping supporting documents updated, and keeping processes relevant.

• Degree or Diploma (Communications / Marketing)
• 5+ years CRM experience.
• Experience Requirements:
• Business to Consumer marketing experience.
• Experience in international markets.
• Expertise in customer journey strategy development, reporting, and implementation.
• Knowledge in data analysis, customer journey insight generation, and optimizations.
• Proficient in GA4, Marketing Cloud, Mailchimp, and competitor analysis.

• R30 000 – R42 000 per month (CTC including 13th cheque, pension & risk benefit contribution)

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