Field Sales Manager

• Lead, motivate, and develop field sales representatives to achieve and exceed sales targets.
• Ensure call cycles are followed, and high-quality sales calls are conducted.
• Drive accountability for performance, ensuring staff work full productive days.
• Provide continuous coaching, mentoring, and skills development through training sessions.

• Support the design and execution of a detailed forecourt channel strategy, aligning with business objectives.
• Grow sales and market share across forecourt banners and independent forecourt retailers.
• Identify, evaluate, and execute new business opportunities to expand the channel.

• Build and strengthen relationships with all banner groups and independent forecourt partners.
• Drive sales of major supplier brands and home brands
• Launch and embed new suppliers/products into the forecourt channel.

• Track, analyse, and report on sales metrics including volume, revenue, growth, and market share.
• Develop and present strategic reports highlighting company growth, competitor activity, market gaps, and corrective action plans.
• Review business performance regularly, identifying root causes for underperformance and implementing solutions.
• Ensure compliance with company policies, pricing strategies, and promotional frameworks.

• Matric (essential); tertiary qualification in Sales, Marketing, or Business (preferred).
• 5+ years’ FMCG sales experience, with at least 2 years in a supervisory/management capacity.
• Proven success in achieving and exceeding sales targets in competitive FMCG environments.
• Strong knowledge of the Forecourts channel and FMCG distribution landscape.
• Experience in managing, coaching, and motivating high-performance field sales teams.
• Strong analytical, reporting, and commercial acumen.

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