Senior AI Video Director

• Develop and execute sophisticated prompting strategies for platforms including Veo 3, Runway, and emerging AI video tools
• Manage AI-driven content production whilst maintaining quality standards
• Create scalable workflows for AI video generation that integrate seamlessly with existing production pipelines

• Handle diverse content requirements from social media assets to commercial productions
• Collaborate with creative teams to translate traditional video briefs into AI-optimised production approaches
• Develop content repurposing strategies that maximise output efficiency across multiple platforms and formats

• Establish technical standards and best practices for AI video production
• Troubleshoot technical challenges and optimise generation workflows
• Collaborate with post-production teams to enhance AI-generated content where required

• Work closely with account management to understand client requirements and translate them into AI video solutions
• Educate internal teams on AI video capabilities and limitations
• Present AI video concepts and outputs to clients with clear, conversational explanations
• Support business development activities by demonstrating AI video capabilities to prospective clients

• Advanced proficiency in Veo 3, Runway, and other leading AI video generation tools
• Deep understanding of prompt engineering principles and optimisation techniques
• Solid grasp of video production fundamentals including composition, lighting, and storytelling

• Awareness of ethical considerations in AI-generated content, including copyright and responsible use.
• Commitment to aligning AI practices with global standards for ethical content creation.

• Strong communication skills with ability to explain complex AI concepts in simple, human terms
• Collaborative mindset with experience working within multidisciplinary creative teams
• Portfolio demonstrating range and quality of AI-generated video content

• Understanding of advertising industry requirements across Retail, CPG, Financial Services, Entertainment, Food & Beverage, Fashion, and Automotive sectors
• Awareness of South African market and cultural nuances
• Knowledge of production timelines and budget considerations
• Familiarity with content repurposing strategies across digital platforms

• Experience with traditional video production and post-production workflows
• Knowledge of motion graphics and animation principles
• Understanding of brand guidelines and creative compliance
• Experience with international production requirements
• Familiarity with AR/VR integration

• Agile and adaptable approach to rapidly changing technology landscape
• Detail-oriented with strong quality control standards
• Proactive problem-solver who thrives in innovative environments
• Cultural sensitivity and appreciation for diverse storytelling approaches

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