Brand and Marketing Manager (Telecommunications)

• Collaborate with cross-functional teams to develop and execute comprehensive brand and marketing strategies aligned with business objectives.
• Utilize marketing insights to drive end-to-end segment strategies and predict market trends.
• Drive growth marketing through continuous experimentation and optimization of strategies and channels.
• Expand marketing scope to uncover untapped segments and leverage digital platforms for customer acquisition and retention.
• Measure and control marketing performance through key benchmarks and ROI analysis.
• Foster thought leadership and share best practices across business units and industry spaces.
• Oversee marketing governance and compliance across products, processes, and customer segments.
• Lead alignment sessions with business units to ensure adherence to company policies and procedures.
• Manage escalations impacting critical service delivery paths and implement effective mitigation strategies.
• Act as a custodian of the brand and drive brand-centric initiatives across multiple business units.
• Lead digital marketing initiatives based on customer trends and agile methodologies.
• Establish marketing metrics and KPIs, providing regular performance dashboards and reporting to senior leadership.
• Develop and manage the brand and marketing budget for maximum ROI and cost efficiencies.
• Collaborate closely with finance teams in budgeting exercises and optimize resource allocation.
• Monitor costs and implement initiatives to increase efficiencies while meeting financial targets.
• Set integrated goals and objectives for the Brand and Marketing team to foster a high-performing organization.
• Attract, develop, and retain top talent while driving a culture of continuous improvement.
• Manage diversity and embed an Employment Equity plan within the business area.

• Must have completed a 4 year Commercial/Marketing/Business Degree
• MBA or Masters in relevant field of study is preferred.
• Minimum 15 years of experience in strategic global brand management/Chief Marketing Officer, preferably in a multinational enterprise or FMCG.
• Proven track record in digital communication, media, and continuous improvement through best practices.
• Expertise in strategic leadership, brand and marketing management, customer segmentation, and partnership management.
• Telecommunications industry experience and Pan-Africa multicultural exposure are advantageous.

• Strategic and influential leadership
• Brand and marketing leadership
• Design thinking.
• Customer segmentation
• MarTech (Marketing Technology)
• Digital marketing
• Financial acumen
• Partnership management
• Integrated campaign leadership

Isilumko Staffing