Performance Campaign Manager

• Campaign Strategy & Execution: Ensure effective campaign development/ planning, campaign launch, and optimization of programmatic campaigns, against set targets. (Clear focus on incremental sales, customer acquisition and increased brand visibility to improve advertising performance.)
• Manage the full campaign life cycle from the targeting strategy development, to campaign completion and reporting. (Own the end-to-end process)
• Data-Driven Optimization: Use analytics to deliver daily monitoring of campaign performance and continuously optimize for key metrics, including reach, ROAS, and conversion rates.
• Implement data-backed strategies to enhance campaign performance.
• Budget Management: Oversee budgets for programmatic (DSP) campaigns, ensuring alignment with broader business goals and maintaining cost efficiency for clients.
• Audience Segmentation: Leverage TALs audience data and custom segments to precisely target and engage with relevant audiences across the funnel
• Monitor on-schedule delivery of campaigns to target, against a full allocated budget.
• Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies
• Performance Reporting: Present reports on campaign performance, translating complex data into clear meaningful,and actionable insights and recommendations for stakeholders.
• Cross-Functional Collaboration: Work closely with their broader TAL teams to ensure alignment and leverage opportunities for growth
• Marketplace Insights: Stay informed about trends in Retail Media Advertising, with a particular focus on DSP innovations. Identify opportunities to enhance our ad strategy based on market and competitor analysis.
• Collaborate with internal and external teams

• Smart, hard-working, with demonstrable integrity. A passion for online | Digital marketing is essential. Bias towards action and solution-oriented
• A self-starter and fast learner with an active thirst for knowledge
• Willing to take direction and able to work independently, demonstrating initiative
• Highly organised with meticulous attention to detail
• Ability multitask and to meet tight deadlines
• Comfortable working under pressure in a fast-paced environment
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
• A strong working knowledge of Excel / Google Sheets and Microsoft Office
• Proficient in numeracy and analytical, recommendation for reporting and iterative improvements in objectives achieving efficiencies and efficacy for campaigns

• Diploma in or advanced certificate in Media, Marketing or Digital advertising
• At least 3+ years of experience in digital campaign management experience with eCommerce performance optimisation outcomes.
• Plan, build and optimising programmatic campaigns to launch campaigns on time, reach campaign targets, spend full budgets, and provide insightful reporting insights.
• Expertise in ROI/ROS/CPC/Bidding, Google Ads as well as other adtech-related, and auction-based platforms working to hard commercial outcomes.
• Preferred experience in Amazon DSP, or any other relevant DSP, and incl. Google Ads
• Client-facing experience with excellent written and verbal communication, with the ability to present insights and strategies clearly
• Understanding of CPC, ROI, CPM, ROAS metrics
• Previous programmatic media buying experience working to sales outcomes.(eCommerce)

• is respectful but forthright
• is an expert at doing, who can not only design but also execute
• is analytical, able to use data to make decisions
• is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
• is passionate about the potential of e-commerce and delivering a world-class customer experience
• is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
• is business SMART. Able to think about problems from a business perspective using technical and product input;
• is curious and challenge the status quo
• is innovative and enjoys iteration
• is collaborative
• will be at the cutting edge of developing new concepts for takealot.com
• thinks like an owner of the business
• is SMART, has INTEGRITY and is HARD WORKING

Takealot