Marketing and Communications Specialist

• Bachelor’s degree in communications, Public Relations, Marketing, Economics, Business or a related field.
• 5–10 years of relevant experience.
• Proven experience in brand marketing and corporate communication.
• Confident and engaging presentation abilities.
• Strong research skills.
• Knowledge of social media platforms, tools, and communication best practices.
• Solid design skills.
• Ability to influence at various levels.
• Meticulous attention to detail and proofreading accuracy.
• Excellent verbal and written communication skills.
• Effective project and time management capabilities.
• Creativity in developing relevant marketing content.
• Strong initiative, self-motivation and ability to work independently.
• Excellent verbal and written communication skills.
• Ability to influence and engage stakeholders at various levels.
• Collaborative team player with excellent interpersonal skills.
• Ability to thrive in a deadline-driven environment.

• Serve as the primary point of communication for internal teams and external stakeholders, ensuring clear and consistent messaging about Dealer Training Academy services, activities and accomplishments.
• Develop and execute strategic communication plans to increase awareness of the Academy’s value proposition among internal stakeholders.
• Communicate new products, events and achievements to external stakeholders and industry partners across multiple platforms.
• Design and implement an integrated marketing and communications strategy to support the Academy’s brand positioning and outreach.
• Promote the image and core values of the Dealer Training Academy through targeted campaigns and initiatives.
• Actively support and monitor all Academy initiatives, ensuring consistent communication through internal and external media channels.
• Manage multi-channel communications including Instagram, LinkedIn, newsletters, email, video, and digital media.
• Draft and edit scripts for speeches, presentations and audiovisual content for brand training events.
• Distribute executive communications, internal memos and organize briefings to cascade key information.
• Liaise with suppliers to coordinate branded materials and printed collateral for both internal and external audiences.
• Effectively communicate brand messaging and values to all relevant stakeholders.
• Create professional on-brand event invitations using Canva and Adobe design tools.
• Measure and analyze current communications efforts.
• Collaborate cross-functionally with departments to generate ideas and execute innovative strategies.
• Compile and present detailed quarterly reports on marketing and communications activities.

• Apply a continuous improvement mindset to enhance business operations, with a focus on streamlining communication processes and increasing efficiency.

• Development and distribution of internal, dealer and NSO quarterly newsletters.
• Execution of the Dealer Network communication strategy as outlined in the Marketing and Communications Plan.
• Preparation of communication-specific presentations and activity reports.
• Tailored communication efforts across platforms for targeted audience groups.
• Reviewing and quality-assuring bulletins that have been pre-drafted with key content.

• Preparation of presentations for training launches, awards ceremonies, roadshows or special projects.
• Circulating general day-to-day operational emails to the Dealer Network.
• Graphic design work beyond minor layout tasks (e.g., invitation design using Canva).

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