Performance Marketing Specialist
Mukuru
- Cape Town, Western Cape
- Permanent
- Full-time
- Plan and manage all digital acquisition activities (for mobile app and website), directing our media agency using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
- Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
- Manage communication with multiple vendors (Media agencies, Dev teams and internal stakeholders) and third-party trackers to achieve acquisition objectives.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
- Plan and create A-B test campaigns with the media agency to optimize campaign and creative performance better.
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
- Bachelor's degree (or higher) in any related field with a strong quantitative background.
- Proven working experience in digital marketing (Min 3 years), and extensive experience in managing digital performance marketing at technology companies (such as e-commerce, FinTech, Banking, etc) is preferable.
- Highly proficient in using and strategizing digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads, etc.
- Have experience in planning and managing Ad Networks for acquisition campaigns.
- Have a basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
- Experience in setting up platform integration (for mobile app and website) with third parties (Google, Meta, Adjust, Looker studio, etc) for campaign set-up and tracking purposes.
- Note: that the implementation will be done by our media agency, however, we are seeking a performance marketing specialist that can put together the strategy and knows what technical implementation is required to have accounts run proficiently.
- Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
- Have a good understanding of mobile attribution tools (e.g. Firebase, Facebook SDK and Adjust).
- Understand the basics of mobile app install fraud methods and its monitoring tool.
- Have a Good understanding of Google Analytics 4.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Being able to generate meaningful reports using tools such as Google Looker Studio.
- Experience in handling programmatic ad buying would be a plus.
- The ability to manage media agencies and dev teams for the implementation of best practices across the performance media landscape.
- Expertise in directing technical implementations of events tracking across mobile and desktop.
- Ability to analyze and interpret marketing data, identify trends, and make data-driven decisions to optimize campaigns.
- Proficiency in using various digital advertising platforms such as Google Ads, Facebook business Manager, X Ads, TikTok Ads, LinkedIn Ads to create and manage targeted campaigns.
- Knowledge of CRO techniques to optimize landing pages, ad copies, and call-to-action buttons to maximize conversion rates.
- Experience in conducting A/B tests to compare the performance of different ad variations or landing page designs and identify the most effective strategies.
- Ability to measure and evaluate the return on investment (ROI) of marketing campaigns and make recommendations for improvements.
- Proficiency in managing PPC campaigns, including keyword research, bid management, and ad copywriting to drive targeted traffic and conversions.
- Familiarity with analytics tools such as Google Analytics 4 to track and analyze campaign performance, website traffic, and user behavior.
- Skill in managing advertising budgets effectively to optimize spend and achieve campaign objectives within allocated resources.
- Excellent communication skills to collaborate with team members, stakeholders, and clients, and effectively present campaign performance reports and recommendations.
- Willingness to stay updated with industry trends, new advertising platforms, and emerging digital marketing techniques to enhance performance marketing strategies.