Senior Project Manager
- Johannesburg, Gauteng
- Contract
- Full-time
Type: Full-time, Independent Contractor
Location: Remote
Work hours: 9:00 AM – 5:00 PM UK time zone
OverviewWe are seeking a highly organized and results-driven Senior Project Manager to oversee the full patient acquisition and conversion funnel — from lead generation to patient experience and reporting. This role requires someone who thrives in a fast-paced environment, can manage multiple moving parts, and ensures nothing falls through the cracks. The Senior Project Manager will work directly with the founder and cross-functional teams to drive growth, optimize conversions, and uphold brand trust.Key Responsibilities1. Lead Generation (Top of Funnel)Partner with the content/marketing team to ensure campaigns consistently generate qualified leads (via DMs, forms, calls).Monitor lead sources (Instagram, Google, TikTok, etc.) and track weekly performance.Provide actionable insights on what drives lead volume and quality.2. Lead Management (Primary Responsibility)Respond to inbound leads within 15–30 minutes.Own CRM management — ensure every lead is tracked, updated, and followed up on without gaps.Oversee automated follow-up sequences (text, email, calls) and escalate/fix issues promptly.Work with the founder to refine scripts, tone, and response strategy.Coordinate part-time support staff, ensuring full coverage and zero missed leads.3. Booking ManagementReview booking data weekly: total bookings, sources, and trends.Ensure booking benchmarks are consistently achieved.Either directly manage bookings or hold booking staff accountable, reporting on performance and addressing gaps.Keep calendars consistently filled.4. Consultation & Sales ConversionTrack and report consultation-to-treatment conversion rates.Collaborate with clinicians to improve consultation scripts, closing techniques, and overall conversion.Monitor objections and patient feedback on why sales are lost.Re-engage unconverted patients within 48 hours through strategic follow-ups.Support upsell/downsell strategy execution.5. Patient Experience & Brand TrustOversee patient feedback loop — monitor reviews, surveys, and concerns.Ensure new patients feel supported post-consultation, regardless of conversion outcome.Enhance brand trust by closing the loop on patient communication.6. System AccountabilityAudit and maintain admin systems (logins, booking links, access, etc.).Proactively identify and escalate issues with backend processes or workflows.Be the “eyes and ears” of operational systems, ensuring smooth function.7. Funnel Performance & ReportingDeliver a comprehensive weekly funnel performance report, including:Total leads by sourceBooked appointmentsShow-up ratesConversion to treatment plansCollaborate with the founder regularly to review metrics, highlight wins, flag issues, and propose ROI-driven improvements.Qualifications5+ years of project management, operations, or sales/marketing funnel management experience.Proven expertise in CRM management, lead tracking, and pipeline optimization.Strong analytical skills with the ability to translate data into actionable strategies.Excellent communication skills (written and verbal).Highly detail-oriented, dependable, and proactive.Assertive, confident, and a true go-getter who takes ownership and drives initiatives forward.Strong leadership presence — able to hold others accountable while collaborating effectively.