Senior Campaign Manager

Cape Town, Western Cape
Permanent
Full-time

2 months ago

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.Collinson is the operator of Priority Pass, the world's original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world's leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.Purpose of the jobWe are looking for a strategically minded, delivery-focused Senior Campaign Manager to oversee the operations, resource planning, and performance of our global communications enablement function. You'll lead a team of Campaign Managers, Traffic Managers, and Executives, ensuring campaign delivery is aligned with business priorities, strategically sequenced, and executed with excellence.This is a senior team leadership role - ideal for someone who combines hands-on delivery capability with process rigour, stakeholder diplomacy, and the ability to drive continuous improvement across a busy, multi-channel campaign environment.You'll collaborate closely with the VP of Channel Communications, Head of Marketing Operations, and senior stakeholders across Content, Brand, Digital, Data, and Regional Marketing.Key responsibilities

Strategic Campaign Operations

Shape and embed best practices for campaign planning, briefing, execution, and reporting

Oversee the full end-to-end delivery of all lifecycle communications, Newsletters and targeted campaigns across consumer and partners, ensuring Campaign Managers are equipped with the required tools and resources to execute

Own, maintain, and deliver against a strategic 120-day plan aligned with business objectives, , including BAU and project workstreams

Drive proactive resourcing, cross-team planning, and prioritisation with regional and audience leads

Ability and understanding of planning end-to-end campaigns with content and data teams when required

Strategic Campaign Operations

Shape and embed best practices for campaign planning, briefing, execution, and reporting
Oversee the full end-to-end delivery of all lifecycle communications, Newsletters and targeted campaigns across consumer and partners, ensuring Campaign Managers are equipped with the required tools and resources to execute
Own, maintain, and deliver against a strategic 120-day plan aligned with business objectives, , including BAU and project workstreams
Drive proactive resourcing, cross-team planning, and prioritisation with regional and audience leads
Ability and understanding of planning end-to-end campaigns with content and data teams when required

Performance & Reporting

Evolve and embed campaign performance reporting standards and governance working with SME's and data teams
Lead monthly and quarterly campaign and communications performance reviews with relevant stakeholders
Use insight to make recommendations on future campaigns and communications

Process & Tooling Leadership

Lead continuous improvement of planning, tracking, briefing and QA processes along the Traffic/Project Manager
Govern platform usage of teams (with Traffic/Project Manager) (e.g. Aha!, Jira, Confluence, Salesforce Marketing Cloud) to ensure consistency and effectiveness
Standardise intake, approval, and delivery documentation across various teams and stakeholders

Stakeholder Alignment & Escalation Point

Serve as the key delivery escalation point for all campaign activity
Work with the VP of Channel Communications to align campaign sequencing with channel capacity
Manage key relationships with SMEs, content leads, digital, legal, strategy and data functions

Leadership & Team Development

Lead, coach, and grow the Campaign and Traffic Management team - supporting in tasks, mentoring for upskilling requirements and opportunities and ensuring best practice knowledge is shared and understood
Partner with Marketing Ops and HR on long-term team growth and capacity modelling
Raise blockers and make recommendations on structure, tools and workflow to the business

Key skills

7-10 years' experience in marketing delivery, campaign operations, or marketing project leadership

Proven experience managing multi-role teams (campaign, traffic, ops) in a comms-heavy environment

Strong command of campaign channel mechanics (Email, SMS, Push, In-App, Web)

Deep experience with Martech/workflow tools - e.g. Jira, Aha!, Confluence, Salesforce Marketing Cloud

Able to navigate senior stakeholder relationships and balance conflicting priorities

Experience aligning teams across BAU and transformation delivery tracks

Mindset:

Calm authority - You bring stability and clarity to high-pressure situations

Strategic thinker, tactical executor - You zoom out to plan, zoom in to fix

Solutions-driven - You challenge blockers with practical, people-focused solutions

Performance-aware - You balance quality, speed, and output

Trusted leader - You earn confidence through delivery, not just direction.

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Collinson Group

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