Customer Marketing Manager

• Align customer marketing plans with brand objectives to ensure seamless execution across channels.
• Develop and implement campaigns tailored to target segments, outlets, and activations.
• Collaborate with stakeholders to create tools and materials supporting brand and sales strategies.

• Lead the execution of customer campaigns, promotions, and events across on-trade and off-trade channels.
• Ensure timely delivery of POSM and adherence to regulatory standards while tracking and responding to competitor activities.
• Monitor KPIs, conduct post-campaign evaluations, and refine execution processes to enhance outcomes.
• Collaboration with execution partners to drive in field execution.

• Work with sales teams, key accounts, and channel leads to optimise product placement and meet evolving customer needs.
• Build strong relationships with internal teams, external partners, and creative agencies to ensure alignment and collaboration.
• Actively contribute to Companies guidelines for best practices in execution.

• Report on campaign performance, ROI, and insights to align with business goals.
• Evaluate promo effectiveness to optimize resource use and drive future improvements.
• Manage budgets to ensure strategic alignment and transparent expenditure tracking.

• Lead and motivate teams, setting performance KPIs and ensuring high-quality execution.
• Mentor and develop team members, fostering collaboration and professional growth.

• A passion for customer marketing within the liquor industry with commercial acumenand adaptability.
• Strategic thinker with excellent project management, planning, and organisational skills.
• Strong interpersonal and communication abilities, capable of leading and influencing across teams

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years in sales/trade marketing in FMCG, ideally within premium drinks or liquor.
• Strong project management skills
• Proficiency in data tools (e.g., SAP, Nielsen, QlikSense)

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