Full Stack Marketing, Branding & Communications Lead
Code4Kids
- Cape Town, Western Cape
- Permanent
- Full-time
- Ideally been in a mid-level marketing role and is looking to step up into a senior position.
- Importantly we are looking first and foremost for someone who is a “doer” - you will be doing everything when it comes to the marketing; branding; speaking with customers to understand their needs; coordinating with the team; developing strategies; budgeting; executive reporting; setting up measurements; creating marketing-material, making and managing marketing campaigns or online events.
- Keeps up to date with the latest tools, knows how to scope, trial, implement and operate the latest off-the-shelf-tooling.
- Has competence in a number of marketing mediums from images, email, social media (TikTok), long-form (i.e. blogs), video to webinars.
- Has a wanting to deeply understand our customer and how we can strategically build brand recognition to meet their needs.
- Comfortable working at home and proven “
- Collaborate with all team members from sales, to product, to curriculum to align marketing initiatives with our business goals.
- Create compelling content to effectively communicate our value proposition across various marketing channels.
- Set up reporting and analysis to help inform the team.
- Plan and execute a variety of marketing campaigns, including social media, email, SEO, and content marketing.
- Track, report, and analyse the performance of marketing campaigns, adjusting strategies as needed.
- Lead initiatives for user engagement, retention, and overall customer lifetime value.
- Support the curriculum team in building a cohesive brand identity. Everything you see
- Design and source conference materials including clothing, banners, promotional material, print media. Come up with creative ideas to stand out at conferences such as competitions, activities, prizes etc.
- Create a social media strategy for Linkedin, Instagram and Tik Tok. Create templates, a content calendar, write and schedule posts. Come up with initiatives to improve social media presence and engagement.
- Design website layout, content and SEO optimisation.
- Develop and maintain style guides.
- Knowledge of web design best practices and ability to create and optimize landing pages for conversion.
- Marketing Budget and co-ordinate. Coordinate a number of marketing initiatives and take ownership of the budget.
- Set up email marketing tools and email campaigns using tools such as Stripo, Zoho or loops.so.
- Support sales team in developing marketing campaigns that target different markets locally and internationally.
- Demonstrable passion for education, the edtech industry and marketing.
- Excellent understanding of marketing concepts, strategies, and best practices.
- Proficient in marketing automation and analytics software.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and manage time effectively.
- Willingness to dive into the day-to-day tasks of running marketing campaigns.
- A bachelor's degree in Marketing, Business, or a related field is preferred.