SEO Strategist

EyeCarePro

Cape Town, Western Cape
Permanent
Full-time

3 days ago
Apply easily

At EyeCarePro, we pride ourselves on revolutionizing the way optometry practices in North America approach digital marketing. With a global team of experts in Web Development, SEO, Social Media, Sales, and Customer Support, we are dedicated to empowering optometrists to thrive in the digital landscape.We are seeking a dynamic and experienced SEO Strategist to join our team. As an integral part of our digital marketing team, you will be responsible for developing and implementing effective SEO strategies to drive organic traffic, improve search engine rankings, and achieve client objectives using data available through platforms like Google Search Console, SEMrush, Google Analytics, and more.Responsibilities:

Develop and implement effective SEO strategies to drive organic traffic and improve search engine rankings.
Conduct keyword research, analyze competition, and optimize website content for target keywords.
Oversee on-page optimization and technical SEO to enhance website visibility and performance.
Monitor SEO performance metrics and provide detailed reports to stakeholders.
Continuously optimize strategies based on data analysis and industry trends.
Collaborate with internal teams and external partners to align SEO efforts with broader marketing initiatives.
Review website content to ensure alignment with SEO goals and user intent.
Conduct quality control and assurance for SEO to ensure optimal website functionality and user experience.

Bachelor's degree in Marketing, Communications, or related field OR 2-4 years of experience in SEO.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, etc.
Up-to-date knowledge of industry trends, search engine algorithms, and best practices in SEO.
Strong analytical skills and ability to interpret data to drive decision-making.
Excellent communication and collaboration skills.
Self-motivated, proactive, and results-driven.
Experience with HTML markup, schema markup, and structured data.
Knowledge of web design principles.
Experience with A/B and multivariate experiments.

Join Our Team:If you're passionate about SEO and ready to make an impact in a dynamic, collaborative environment, we want to hear from you! Apply now to be part of our team and help shape the success of our clients in the ever-evolving digital landscape. Together, we'll drive organic growth, optimize user experiences, and achieve remarkable results. Your next career move starts here. Apply today!

EyeCarePro