
Area Sales Manager (FMCG)
Express Employment Professionals
- Cape Town, Western Cape
- Permanent
- Full-time
- Participate in demos, promotions and marketing events and evaluate the success thereof.
- Provide support and assistance to Sale Representatives with store openings.
- Meet with client to discuss opening order.
- Prepare quotes for store openings.
- Arrange with Marketing for presenters for demos and distribute to Sales Representatives and Telesellers.
- Prepare promotional materials for Sales Representatives.
- Analyse and review discrepancies.
- Walk through floor plan for store opening.
- Assist with product deliveries.
- Monitor progress of performance to budget on core categories: Ingredients, Casings, General Merchandise.
- Identify lowest market share customers and ensure targeting.
- Conduct route visits on a monthly basis.
- Visit every platinum customer and ensure we are delivering good service.
- Visit potential customers and ascertain needs.
- Look for new products and add value at each customer.
- Liaise with NPD and TIC regarding product specification on customer request.
- Communicate new product and service opportunities, and special developments.
- Discuss service level with clients.
- Review volumes with clients in terms of expectations and current offering.
- Sell the complete basket and increase sales by selling at a healthy % margin.
- Manage reporting team’s call compliance to maintain a 90% compliance daily.
- Prepare and update call cycle plans.
- Schedule call cycles for reports.
- Monitor call compliance on a daily basis from daily reports received from IIntegrate.
- Review weekly call cycles to ensure 100% of all customers scheduled within a month.
- Complete weekly reviews on scheduling portal.
- Discuss compliance with Sales Representatives on a weekly basis.
- Oversee progress towards achievement of targets through regular communication and strategic guidance.
- Provide training to consultants to ensure sales and customer service growth.
- A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
- At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
- Experience within FMCG dealing with major retailers.