Group Digital Marketing Manager

• Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
• Collaborate with media agencies and specialist teams to optimize campaigns and control costs.
• Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
• Measure and report campaign performance against KPIs and ROI targets.
• Analyse trends to optimize spend and performance based on data insights.
• Conduct fraud monitoring for acquisition campaigns and take corrective actions.
• Plan and execute A/B testing to enhance campaign and creative performance.
• Suggest new digital channels for efficient user acquisition.
• Lead social media strategy and performance marketing initiatives.
• Oversee technical back-end processes for campaign implementation and tracking.

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