Campaign Manager

• Collaborate with Cross & Upsell, Retention, and Channel teams to allocate merchants and avoid overlap.

• Ensure targeting aligns with account ownership structures and portfolio segmentation.

• Collaborating with Customer Success, Product, and Data teams to define campaign objectives.

• Selecting target merchant segments based on product gaps, lifecycle stage, or risk indicators.

• Monitoring campaign engagement, conversions, and merchant.

• Identifying gaps in offer fit, messaging, or targeting and adjust as needed.

• Tracking leading and lagging indicators to evaluate commercial impact and customer outcomes.

• Coordinating multi-channel campaigns (phone, email, SMS, digital) with internal teams.

• Briefing Cross & Upsell Consultants and Customer Success teams on campaign objectives and messaging.

• Post-campaign, assess whether the offer met merchant needs and drove intended outcomes.

• Collecting qualitative and quantitative feedback from merchants and internal teams.

• Recommending refinements to product bundling, pricing, or future campaign targeting.

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