
Marketing Assistant - Contract
- Cape Town, Western Cape
- R22,500-25,000 per month
- Permanent
- Full-time
Help scale a fast-growing AI tool through smart outreach
Marketing | R22 500 R25 000 | Remote | ContractAbout the role
We're seeking a proactive and results-driven Marketing Assistant to help fill a growing sales pipeline with high-quality demo bookings. This role is ideal for someone who excels at outreach, follow-up, and lead qualification. Youll work with digital tools to identify, engage, and prequalify decision-makers at accounting firms and guide them toward scheduling product demos. Your core mission: turn interest into booked calls by showcasing value and asking the right questions.Key responsibilitiesExecute cold outreach campaigns via email, LinkedIn, and phone to generate product interestUse tools like Hunter.io, LinkedIn Sales Navigator, and online directories to source and qualify leadsTarget firms in the UK and Ireland, especially those using Xero and QuickBooksPrequalify leads based on criteria such as firm size, role, and product relevanceConvert engaged leads into demo bookings via email and phone follow-ups using GoHighLevel (GHL)Track engagement metrics such as email opens and clicks to identify warm prospectsClearly communicate the products value and handle objections during follow-up callsBook demo calls directly into the founders calendar or sales team scheduleLog outreach activity and maintain accurate CRM recordsAbout you13 years of experience in B2B outbound or marketing assistant roles (SaaS or agency experience is a plus)Excellent written communication and follow-up skillsComfortable using outreach tools (Hunter, Apollo, Lemlist, LinkedIn, CRM)Highly self-motivated and results-drivenBonus: experience targeting or selling to accounting or professional services firmsContract duration: 3-month contract with the possibility to transition to permanent
Performance target: 2030 qualified demo bookings per month
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