Brand Consultant

UPD SA - Cavi Brands - Dermalogica

  • Johannesburg, Gauteng
  • Permanent
  • Full-time
  • 10 days ago
Dermalogica is recruiting a dynamic individual with an excellent sales track record who is driven and organised for this exciting and challenging role of Brand Consultant within our sales team in the Gauteng region.This person is required to accomplish sales and business objectives through developing strong relationships with clients; growing allocated geographical areas by way of prospecting and growing new doors, while successfully managing current doors to reach their full potential within the professional channel.Key Responsibilities: * Sales and Account Management
  • Achieve Sales Targets: Meet or exceed sales goals by promoting and selling Dermalogica products to new and existing clients.
  • Account Management: Build and maintain strong relationships with salon, spa, and retail partners, ensuring they have the tools and knowledge needed to sell Dermalogica products.
  • Order Management: Assist clients with placing orders, managing inventory, and tracking product sales performance.
  • Product Training and Education
  • Conduct Training Sessions: Educate spa and skincare centre staff, and other clients about Dermalogicas product line, ingredients, and treatment protocols.
  • Skincare Consultations: Provide expert advice on product selection and skincare routines for both professionals and consumers.
  • Workshops and Events: Organize and lead workshops, demos, and events to enhance brand awareness, product knowledge and sell out
  • Brand Representation and Promotion
  • Brand Ambassador: Represent Dermalogica at trade shows, industry events, and in-store promotions, showcasing the brands values and mission.
  • Merchandising: Ensure Dermalogica products are well presented in stores and salons, setting up attractive and organized displays that align with brand standards.
  • Marketing Support: Collaborate with marketing teams to implement campaigns and promotions that drive product visibility and consumer engagement.
  • Customer Relationship Management
  • Client Support: Provide exceptional service to spa and skincare partners, addressing any questions or concerns, and offering solutions to improve product sell-through.
  • Business Development: Identify and pursue opportunities to expand the brands presence by onboarding new accounts or introducing Dermalogica to potential partners.
  • Feedback Collection: Gather insights from clients about product performance and relay this feedback to the appropriate internal teams.
  • Reporting and Analysis
  • Track Performance: Monitor sales performance and analyze trends to make data-driven recommendations for improving sales strategies.
  • Generate Reports: Maintain accurate records of sales, training activities, and account visits, providing regular updates to management.
  • Market Analysis: Stay informed about competitors and market trends, sharing insights to help shape future sales and marketing initiatives.
  • Product Knowledge and Development
  • Stay Informed: Continuously update product knowledge, including new launches, reformulations, and industry advancements.
  • Demonstrate Expertise: Use in-depth skincare expertise to demonstrate product benefits and offer credible recommendations tailored to individual client needs.
  • Collaboration and Teamwork
  • Work Cross-Functionally: Collaborate with the marketing, education, and customer service teams to align efforts and optimize client satisfaction.
  • Support Team Goals: Assist colleagues and share best practices to drive the overall success of the Dermalogica brand.
Requirements:
  • Skincare diploma or degree
  • Business management experience advantageous
  • Sales training or courses
  • Training and development courses or experience
  • Proficient in Microsoft Office including Excel
  • Driver's license and own vehicle (will be required to travel)
Experience required: * Industry Experience:
  • At least 2-3 years of experience in the skincare, beauty, or wellness industry is preferred. This could include working as a licensed aesthetician, spa therapist, or beauty consultant.
  • Product Knowledge: Familiarity with skincare products, active ingredients, and industry trends is essential.
  • Sales Experience
  • Sales or Account Management: Prior experience in sales, account management, or a customer-facing role. Experience in meeting sales targets and driving revenue
  • Retail Experience: Experience working in retail environments advantageous
  • New business experience is a must have
  • Educational and Training Background
  • Education in Skincare: A certification or degree in aesthetics or somatology is highly valued
  • Training Experience: Experience conducting training sessions or workshops is beneficial.
  • Customer Service and Relationship Management
  • Client Interaction: Experience dealing directly with customers or clients and managing relationships effectively.
  • Handling Objections: Skills in addressing customer concerns, objections, and inquiries confidently and professionally.
  • Marketing and Promotional Experience
  • Event and sell out initiative experience: Experience with marketing or promotional campaigns can be advantageous, involves brand activation or collaboration with marketing teams.
  • Social Media Familiarity: Knowledge of how to leverage social media for brand promotion and engagement may be a plus. Marketing and Promotional Experience
Competencies and characteristics: * Passion for Skincare and Wellness
  • A genuine interest in skincare science and a dedication to helping people achieve healthy skin.
  • Enthusiasm for the latest skincare trends, ingredients, and technology.
  • Commitment to Education and Expertise
  • Deep knowledge of skin health, ingredients, and treatment techniques.
  • Willingness to continue learning through Dermalogicas advanced training programs, like those offered at The International Dermal Institute.
  • Ability to educate and empower clients by providing personalized skincare advice and solutions.
  • Professionalism
  • Maintaining a polished and approachable demeanor when interacting with clients or representing the brand.
  • Upholding ethical standards and treating every client with respect and care.
  • Customer-Centric Mindset
  • Strong focus on understanding clients' needs and concerns, creating tailored solutions.
  • Ability to build lasting relationships and trust by delivering exceptional service.
  • Strong Communication Skills
  • Effectively conveying complex skincare concepts in an understandable and engaging way.
  • Active listening skills to understand clients concerns and respond empathetically.
  • Attention to Detail
  • Precision in analyzing skin conditions and recommending appropriate treatments or products.
  • Careful monitoring of skincare trends and being detail-oriented when performing treatments.
  • Team Player and Collaborative Spirit
  • Working well with other skin therapists, educators, and sales teams to drive the brands mission.
  • Sharing knowledge and supporting colleagues to achieve common goals.
  • Commitment to Sustainability and Social Responsibility
  • Awareness of Dermalogicas commitment to sustainability and using that knowledge to promote eco-friendly practices.
  • Advocating for initiatives that align with the brands values, such as promoting diversity, inclusivity, and ethical practices in beauty.
Work Environment:This role requires traveling as well as weekly office-based days.Dermalogica is an equal employment opportunity company that is committed to diversity.

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