Head of Category and Customer Marketing
- Western Cape
- Permanent
- Full-time
- Define and execute the overall Category, Customer, and RGM strategy in line with corporate and brand objectives.
- Drive collaboration between Marketing, Sales, Finance, and Supply Chain to deliver integrated commercial plans.
- Translate brand and business strategies into actionable shopper and trade programs.
- Lead category growth strategies across key channels and customers using market, shopper, and consumer insights.
- Conduct category reviews and partner with retailers to shape assortment, shelving, and merchandising strategies.
- Collaborate with Marketing to create the annual Growth planning dialogue to present to Board members.
- Collaborate & Lead the Sales planning dialogue (SPD) with Sales to execute joint business plans with strategic customers.
- Lead the development and execution of RGM strategies including pricing architecture, promotional strategy, pack-price mix, and channel/customer profitability.
- Optimize trade investment effectiveness through rigorous post-evaluation and ROI tracking.
- Analyze revenue drivers and recommend pricing, promotion, and assortment adjustments to improve margin and volume growth.
- Establish revenue growth KPIs and dashboards in collaboration with Finance and Sales teams.
- Build and lead a high-performing team across trade marketing, shopper marketing, category management, and RGM functions.
- Inspire a data-driven and customer-centric culture, fostering continuous learning and performance development.
- Own the Customer and Trade Marketing budgets, ensuring alignment with financial targets and investment effectiveness.
- Lead the measurement and reporting of all trade and RGM initiatives with actionable insights and continuous improvement plans.
- Leverage advanced analytics and shopper insights to drive innovation in promotions, trade tools, and shopper engagement.
- Keep ahead of market trends, channel evolution, and competitor strategies to inform growth initiatives.
- Strategic Mindset & Strong Commercial Acumen
- Revenue Growth Optimization
- Strong Leadership & Cross-functional Collaboration
- Ability to adapt to a good and diverse working culture
- Category & Shopper Insight
- Analytical & Data-Driven Decision Making
- Trade Execution Excellence
- Change Management & Innovation
- Strong ability to manage Conflict
- Bachelor’s degree in marketing, Business, Finance, or related field
- 6–8+ years in Trade Marketing, Category Management, or RGM, ideally within FMCG, Retail, or Consumer Goods.
- Strong commercial acumen with proven experience in revenue growth initiatives and trade spend optimization.
- Experience managing cross-functional teams and leading projects across multiple channels/customers.
- Advanced knowledge of data analytics tools (e.g., Nielsen, Circana, Power BI)