
Area Sales Manager
- Cape Town, Western Cape
- Permanent
- Full-time
- A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
- At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
- Experience within FMCG dealing with major retailers.
- Participate in demos, promotions, and marketing events; evaluate their success.
- Provide support and assistance to Sales Representatives during store openings.
- Meet with clients to discuss opening orders.
- Prepare quotes for store openings.
- Coordinate with Marketing to arrange presenters for demos and distribute information to Sales Representatives and Tele sellers.
- Prepare promotional materials for Sales Representatives.
- Analyse and review discrepancies.
- Conduct walk-throughs of floor plans for new store openings.
- Assist with product deliveries.
- Monitor performance against budget for core product categories:
- Ingredients
- Casings
- General Merchandise
- Identify customers with the lowest market share and ensure targeted strategies are implemented.
- Conduct monthly route visits to maintain client relationships.
- Visit high-priority (platinum) customers to ensure excellent service delivery.
- Meet with potential customers to assess their needs and explore business opportunities.
- Introduce new products and create added value for customers.
- Collaborate with product development teams regarding customer-specific product specifications.
- Communicate new product and service offerings, as well as special developments.
- Discuss and review service levels regularly with clients.
- Analyze sales volumes with clients, comparing expectations with current performance.
- Promote full product range and drive sales growth while maintaining healthy profit margins.
- Ensure the reporting team maintains a daily call compliance rate of 90%.
- Prepare, update, and schedule call cycle plans.
- Monitor daily call compliance through system-generated reports.
- Review weekly call cycles to ensure 100% customer coverage within each month.
- Complete weekly scheduling reviews via the scheduling portal.
- Conduct weekly discussions with Sales Representatives regarding call compliance.
- Guide and support team performance through regular communication and strategic leadership.
- Deliver training sessions to consultants aimed at enhancing sales skills and customer service capabilities.
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