
Senior Global CRM Programme Manager
- Cape Town, Western Cape
- Permanent
- Full-time
- Lead end-to-end delivery of global CRM initiatives, from scoping and planning through execution and optimisation.
- Drive cross-functional teams to implement complex lifecycle programs and CRM use cases in Braze (Canvas, segmentation, personalization, messaging).
- Ensure delivery milestones, budgets, and scope are achieved using structured project management methodologies (Agile, Jira, Asana).
- Align technical and non-technical stakeholders on project requirements, dependencies, and resources.
- Manage sprint planning and provide regular status updates across teams.
- Act as the subject matter expert for Braze, ensuring effective use of advanced features (Liquid logic, Canvas flows, segmentation).
- Oversee the execution of multi-channel campaigns (email, push, SMS, Line, etc.), ensuring global consistency and compliance with data/privacy standards.
- Partner with Product, Tech, and Data teams on integrations and data pipelines powering CRM operations.
- Use customer data to drive targeting, segmentation, and personalization strategies.
- Monitor and analyse campaign performance, delivering insight-driven recommendations to improve outcomes.
- Work closely with Tech and Analytics to ensure clean, reliable data flows enabling automation at scale.
- Design and run A/B and multivariate tests to optimise messaging, journeys, and lifecycle touchpoints.
- Maintain global CRM dashboards and scorecards for senior and regional stakeholders.
- 5+ years’ experience in CRM programme or lifecycle marketing roles, with a strong end-to-end project delivery track record.
- Deep, hands-on Braze expertise (Canvas, Liquid, segmentation, personalization).
- Proven project management skills leading complex CRM and MarTech initiatives.
- Strong analytical mindset, comfortable leveraging data to drive decisions and communicate impact.
- Commercial acumen with ability to link CRM strategies to business KPIs (LTV, retention, engagement).
- Experience working across global, matrixed organisations.
- Excellent stakeholder management, communication, and problem-solving skills.
- Familiarity with tools such as Segment, Snowflake, Tableau.
- Knowledge of data privacy, compliance, and customer data management best practices (e.g. GDPR).
- A key leadership role in building and scaling global CRM capabilities.
- A fast-paced, collaborative environment focused on innovation and results.
- Opportunities to work with cutting-edge CRM and data platforms.
- Global exposure and cross-functional collaboration with talented teams worldwide.
- We are ideally seeking exceptional candidates to be based in Cape Town
- Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
- A secure home office at your confirmed address, free from background noise or other distractions.
- You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.
- A competitive salary depending on experience
- Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work!
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
- We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
- ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
- Safe & secure offices in the Foreshore with complimentary off-street parking.