Senior Manager Digital Activation - EM South

Adidas

Cape Town, Western Cape
Permanent
Full-time

13 days ago

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Senior Manager Digital Activation - EM SouthPurpose & Overall Relevance for the Organization:The Senior Manager of Digital Activation for Emerging Markets South will be responsible for setting the overall media direction for the category whilst also maintaining end to end campaign operations as well as provide critical guidance to eCom ensuring traffic sources are forecasted and tracked to deliver Net Sales to the business.This role contributes to the overall Media Activation team strategic plans and objectives and works cross functionally to support team needs and the overarching strategic business plan in the Emerging Markets balancing annual targets with agile 90 days objectives.Primary:To ensure world class media management is developed and implemented, measured and improved upon to drive max traffic to and conversion on adidas.com. To lead the adiClub membership program and ensure all Brand and Product campaigns are executed on site.Secondary:To help plan, buy and measure the best possible campaigns that beneficially affect brand perception andlong-term sales for the Emerging Markets South, including some markets in Africa.Key Responsibilities:

Champion media's impact on the wider business to senior stakeholders
Coordinate and deliver an integrated media process across Brand, Newsrooms and eCommerce for the adidas Brand and categories that is aligned to global strategy.
Work collaboratively with brand and category Business Units & internal stakeholders to understand the specific campaign objectives.
Work with local marketing teams to understand the nuances of their countries, media landscape and consumer.
Manage the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, adops, measurement and partnerships.
Lead the end-to-end media planning/OTIF process and ensure a proactive feedback loop on campaign learnings is delivered to influence future guidelines and toolkits.
Ensure guidelines are understood and adhered to when reviewing media plans.
Identify and drive media partnership strategy in EM with regional media/tech vendors; drive synergies within market/cluster/country to benefit brand perception and long-term sales.
Lead agency integration of global partnerships and manage regional negotiations with the global framework.
Be the go-to person for media expertise and lead the implementation of best practice across all channels in alignment with adidas Global standards.
Stay up to speed on latest media trends and share broadly.
Drive the media agenda internally and push for creative use of media to develop award winning integrated media campaigns that keep the consumer at the center of all activations.
Collaborate with measurement, finance and procurement to evaluate the effect of media activity on the brand & business.
Oversee various internal and external media systems and ensure the team is adhering to best practice use & maintenance including media management system, ad server, DSP, DMP, Verification and Attribution MMM.

Key Relationships:

EM South Brand department
EM South Commercial Channel Partners
Emerging Markets Brand/Category Bus
Emerging Markets Newsroom
Emerging Markets Media Agency network
EM South Media Agency
Tech vendors, Media Owners, Finance, Legal, Consumer Insights & Analytics team

KPIs:

Brand KPIs - contributing towards the improvement of brand perception:
Search optimization
Paid Media strategy
Membership & CRM strategy & acquisition targets

Sales KPIs - contributing towards the long-term financial growth of the company
eCom Net Sales
Membership Revenue targets
Paid Media Revenue targets

Knowledge, Skills and Abilities:

Planning, implementing and measuring media campaigns
Experience planning and/or buying media in a local market & regional market
Experience working with multiple agencies on campaign development and activation (from agency or client side)
Full understanding of digital media and how it fits into the media and marketing ecosystem
Good knowledge of media KPIs - what are useful and what are questionable
Experience of either creating or assessing media plans across all media types
Understanding of the performance marketing landscape, tools, optimizations and success factors that derive Net Sales

Soft Skills:

Ability to work in complex, diverse and pressured environments
Ability to handle multiple projects at one time
Quantitative and analytical thinking
Excellent written & presentation skills
Strong but empathetic communications approach and experience at relationship management within a complex matrix structure
International experience preferred
Broad understanding and passion for the sports and/or entertainment industry
Inquisitive, insightful and thoughtful
Empathetic yet prepared to challenge and question the norm
Hard worker
Process and solution-oriented with an attention to detail
Innovative thinker
Can independently prioritize and manage workload
Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures

Requisite Education and Experience / Minimum Qualifications:

Degree in Media Activation & Digital commerce
10+ years media experience
Experience in eCOM environment driving performance marketing
Preference for candidates who have broad media experience across agency, client, platform, marketplace or media solutions provider.
4-5 years People Management experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Manager Digital Activation - EM SouthBrand: adidasLocation: Cape TownTEAM: Marketing & CommunicationsState: WCCountry/Region: ZAContract Type: Full timeNumber: 510114Date: Apr 15, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.

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