Head of Brand & Product Marketing

• Develop and execute global brand strategies for target markets.
• Align brand strategy with the customer journey for a consistent experience.
• Adapt brand positioning for digital channels and product appeal.

• Create go-to-market strategies tailored to new markets and customer segments.
• Develop product marketing strategies for different customer journey stages.
• Communicate product value propositions effectively across markets.
• Lead digital marketing campaigns to engage customers.
• Stay updated on product marketing trends to lead the market.

• Oversee marketing campaigns to maximize visibility in expansion regions.
• Collaborate with teams to address customer pain points in campaigns.
• Lead digital and promotional campaigns for specific products.

• Lead digital strategies for new markets, ensuring cultural alignment.
• Oversee creation of content that supports customer journey steps.
• Develop and manage product-related digital content to inform customers.

• Lead the marketing team in understanding market-specific strategies.
• Foster a customer-centric and product-focused culture within the team.
• Promote digital expertise and create a positive, high-performance work environment.
• Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

• Present insights and recommendations based on data.
• Lead market research and implement tracking systems for marketing performance.
• Monitor and analyze customer journey metrics and digital channel ROI.

• Manage budgets for marketing activities, product campaigns, and digital strategies.
• Implement governance and compliance policies to manage risk and ensure cost control.

• Build strong relationships with stakeholders to meet business and marketing goals.
• Collaborate with internal and external teams to align marketing with expansion and customer needs.
• Partner with product and digital teams to optimize strategies and improve the customer journey.

• Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
• 8 years’ Progressive experience in marketing roles within financial/fintech industry
• 5 years’ strong leadership and team management experience, including leading and developing high-performing marketing teams
• 5 years’ proven experience in market expansion strategies, including entering new regions and international markets
• In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
• Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
• Proficiency in budget planning and allocation, ensuring efficient resource utilisation
• Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
• Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
• Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
• An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
• Proficient in digital marketing strategies, including social media, and online content marketing
• Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders

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