Product Manager - OTC and Front Shop

• Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share
• Development of KOL’s for support of the brands.
• Participate in annual and rolling forecasting
• Manage cost to budget
• Develop a long-term strategic plan to develop the product portfolio and individual brands, in conjunction with the Marketing Manager, using sound marketing principles and analysis tools
• Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
• Develop ongoing liaison with KOL’s in relevant fields
• Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
• Support efforts to market the brands into the Public Sector and Export Markets.
• Monitor and report external data from IMS, ImpactRx and other sources:
• Market share, total market and doctor prescription
• Sales growth vs. major competitors
• Trends
• Be the “market expert”. Project that image through all levels of the organization and communicate appropriately with internal and external contacts.
• Contribute to monthly rolling unit forecasts for supply planning
• Develop close “Partnerships” with key support organisations to ensure quality programmes – Advertising Agency, PR Agency. Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.

• Tertiary qualification in marketing or similar
• Minimum 2-3 years’ experience in pharmaceutical industry product management is a must
• Have expert knowledge on regulatory and code of conduct issues which impact marketing.
• An ability to negotiate with internal contacts to ensure “Best Practice” programmes are implemented on time and with minimum disruption to the organisation.
• Strong negotiation and interpersonal skills. An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
• A proven ability to create relationships within Government Agencies and other stake holders within the Health Care environment. A track record of influencing people.
• Sound understanding of Health Care delivery system and data sources within the system.
• Readiness to take leadership and become the “expert” on the markets relevant to the product portfolio
• Professional demeanor.
• High energy leader with proven ability to work in team situations
• Ability to work autonomously
• Pro-active in keeping abreast of industry development and customer expectations
• Self-reliant and demonstrated PC skills
• Willingness to be adaptable according to business demands

MNA Recruitment