Brand, Communications & Marketing Strategist

• Develop and evolve the brand’s identity within the construction, retail and transportation industry, ensuring alignment with global guidelines and local market relevance.
• Identify market trends and customer insights to position the brand as a leader in innovation, sustainability, and reliability.
• Develop and execute comprehensive marketing strategies to drive overall brand awareness, lead generation, and customer engagement.
• Collaborate with internal teams (marketing, digital, product, sales, etc.) to align marketing initiatives with business objectives.

• Support other marketing teams with campaign ideas for product launches, seasonal promotions, roadshows, webinars, trade events and contractor engagement.
• Work closely with technical and sales teams to translate product USPs into benefits-driven messaging that resonates with all customer groups (engineers, architects, contractors and project managers, key accounts, automotive, etc.)

• Manage internal and external communications, including media relations, press releases, crisis comms, and executive messaging.
• Develop compelling, technically accurate content for marketing touch points (brochures, case studies, presentations, social media and websites)
• Support internal engagement initiatives, ensuring that employees are aligned with brand values and communications.

• Lead the digital strategy across platforms including website, email marketing, LinkedIn, Facebook, and YouTube.
• Manage content calendars, track engagement metrics, and continuously optimize strategies based on analytics and campaign performance, collaborating closely with divisional marketing teams for input and alignment.

• Oversee both the front-end and back-end management of the website, ensuring content is up to date, optimized for SEO, and effectively showcases key product ranges and solution areas.

• Act as the brand custodian working across all departments: sales, technical, logistics, and HR.
• Present campaign strategies, plans, and KPIs to Managing Direction and Target Market Managers as required.

• Degree in Marketing, Communications, or related field (BCom or Honours advantageous)
• 5+ years of experience in brand and marketing strategy
• An understanding of industry dynamics and the marketing of technical products
• Exceptional copywriting, campaign planning, and storytelling skills
• Knowledge of digital marketing tools, CRM, CMS, and analytics platforms
• Able to manage multiple projects, timelines, and stakeholders under tight deadlines
• Proactive, collaborative, and resourceful with very strong attention to detail

Tower Group South Africa (PTY) Ltd