Content Writer and Social Media Specialist
- Johannesburg, Gauteng
- Permanent
- Full-time
Working Hours : 9:00 AM - 6:00 PM EST
Salary : USD 1500 - 2500/month (Final offer depends on client approval and candidate experience)About the Role:
Own long-form, research-driven content for winnie.com/resources and support Instagram with derivative posts and other creative content. Success looks like authoritative articles that rank and resonate, plus consistent IG output aligned to brand voice.Role Responsibilities:
- Research and write high-quality, long-form articles similar to what’s currently on winnie.com/resources.
- Update and enhance existing content on winnie.com/resources.
- Repurpose articles into Instagram carousels and Reels.
- Optimize for on-page SEO (headlines, structure, internal links, meta).
- Publish in CMS (currently HubSpot) with clean formatting and accessibility.
- Exceptional written English (clarity, structure, and audience fit).
- Demonstrated experience in long-form, research-based content.
- Efficient and can produce a high volume of content.
- Portfolio with 3–5 relevant writing samples.
- Comfortable with basic SEO and CMS publishing.
- Experience with HubSpot or WordPress, Google Docs, and Instagram.
- Familiarity with parenting/childcare topics.
- Instagram content creation (carousels, Reels, basic Canva templates or similar platform).
- Articles: 5-10 articles/week.
- Social: 2 Instagram posts/week.
- Organic traffic growth & rankings for target topics.
- Engagement (time on page, scroll depth), newsletter sign-ups.
- IG reach, saves, and profile traffic from content.
- On-time delivery and editorial quality scores.