Paid Media Specialist

• Develop and execute comprehensive paid media strategies (Google Ads, Facebook Ads, LinkedIn Ads) aligned with client goals.
• Conduct in-depth keyword research and trend analysis to optimise SEM campaigns.
• Manage and optimise Google Merchant Center for e-commerce clients.
• Analyse campaign performance data using Google Analytics and other tools, providing actionable insights and recommendations.
• Create and manage social media content calendars and campaigns.
• Generate detailed performance reports and present findings to clients and internal teams.
• Stay up-to-date with the latest trends and best practices in paid media and SEO.
• Communicate effectively with internal teams and clients regarding marketing opportunities, strategy development, and budget management.

• Keyword analysis and trend analysis on SEM campaigns.
• Google Ads, Meta Ads and LinkedIn Ads setup and monitoring.
• Google Merchant Centre optimisations and troubleshooting.
• Monitoring and analysis using Google Suite tools.Creating social media content calendars.

• A relevant Bachelor's Degree in marketing
• 2-4 years of experience in the field
• An in-depth understanding of Google Ad Words, Google Analytics, and data analysis
• Retail and/or B2B experience would be beneficial
• Good communication and presentation skills.
• Fast-learning and being able to work under pressure.
• Strategic thinker who offers creative solutions and ideas, with the ability to translate and communicate data into actionable items
• Ability to work effectively under pressure and meet deadlines.

• Opportunity to work on some of South Africa's top retail brands.
• Huge exposure to international developers, design experts, project managers, and development processes.
• Opportunity to manage complex projects in a booming industry (e-commerce).

Vaimo