Marketing Manager

Totalstay

Cape Town, Western Cape
Permanent
Full-time

29 days ago

Marketing ManagerLocation: Head Office, Sea Point (Cape Town)Reports to: Chief of Staff & CEOManages: Marketing CoordinatorAbout Totalstay™At Totalstay™, we're not just in hospitality, we're shaping its future. Over the last decade, we've redefined what it means to stay local, building one of South Africa's most dynamic aparthotel brands. Today, with over 700+ keys across multiple properties, we blend design‑forward spaces, technology, and unforgettable guest experiences to create stays worth telling stories about.Our next chapter is about scaling our brand presence, growing our direct bookings, and ensuring every guest finds their perfect story with us. That's where you come in.Stay for the story. Shape the brand. Make your mark.WHAT YOU WILL DOThe Marketing Manager will design and implement a robust, insight-driven marketing strategy with a key focus on direct bookings and revenue growth. This role requires a hands-on strategist who is equally comfortable with high-level planning and collaborating on execution with the Marketing Coordinator and external partners.You will work closely with the Head of Revenue to ensure campaigns are perfectly timed around events, seasons, and other calendar moments to optimise occupancy and RevPAR.Strategy & Planning

Develop a comprehensive marketing strategy aligned with business goals, focusing on increasing direct bookings and revenue growth.
Design and implement a robust annual marketing plan covering all direct and indirect channels, ensuring a consistent brand presence.
Collaborate with the Head of Revenue and Key Accounts Manager to align campaigns with special events, seasonal peaks, and booking trends.
Develop and manage the sales and marketing roadmap, ensuring measurable KPIs and ROI are met.

Direct Marketing & Paid Media

Conceptualise and lead all direct marketing initiatives, including E-mail Campaigns, Google Ads, paid social, programmatic advertising, and retargeting campaigns, to drive conversions.
Optimise paid media budgets to maximise ROAS and reduce reliance on third-party OTAs.
Analyse performance data to continuously improve campaign effectiveness.

Social Media & Content Strategy

Conceptualise, plan and oversee social media campaigns, ensuring platforms reflect the overall brand and marketing strategy.
Collaborate with the Marketing Coordinator to produce content calendars, social visuals, and campaign assets that drive engagement and bookings.
Work with content creators and agencies where needed to enhance creative output.

Collaboration & Leadership

Lead and mentor the Marketing Coordinator, ensuring smooth execution of all campaigns and day-to-day activities.
Partner with internal teams (revenue, operations, guest experience) to ensure marketing is aligned with broader business initiatives.
Manage external agencies or freelancers when required (e.g., PPC specialists, creative agencies).

Analytics & Reporting

Monitor, measure, and report on marketing performance and ROI.
Make data-driven recommendations to continuously refine strategies.

WHAT WE EXPECT FROM YOU

Bachelor's degree or equivalent experience in Marketing, Digital Marketing, or Communications.
3–5 years of marketing management experience, preferably in hospitality, travel, or e-commerce.
Proven ability to develop and execute a full-funnel marketing strategy.
Expertise in Google Ads, Meta Ads, and paid media platforms with a track record of improving conversions and lowering CPA.
Strong understanding of SEO, programmatic advertising, and digital analytics.
Experience managing social media campaigns and content calendars.
Highly organised with excellent project management skills.
Comfortable working with data, analysing trends, and reporting on KPIs.
Leadership qualities with prior team management experience.

WHY JOIN US?When you join Totalstay, you're stepping into a world where your ideas matter! We offer:

A competitive salary package tailored to your skills.
Hands-on training in revenue management principles from industry experts.
Opportunities for professional growth within an inclusive culture that values innovation.
A collaborative environment where your contributions make a real difference!
Perks: Enjoy a friends and family discount on our properties, participate in a fun company culture, and benefit from our rewards and recognition programs.

ONE LAST POINTWe do everything we can to get through applications as quickly as possible and respond individually, but it's not always possible considering the amount of applicants received on a daily basis across the various vacancies. While we understand answering pre-screening questions may be tedious, it also helps to ensure your application stands out. If you do not receive a response from us within 3-4 weeks of applying, please consider your application unsuccessful.

Totalstay

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