Digital Marketing Specialist

South Africa
Permanent
Full-time

1 month ago
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Job OverviewRemote Recruitment is looking for a passionate and experienced Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for enhancing our online presence and driving brand awareness through various digital marketing channels. You will develop and implement integrated marketing strategies, including content marketing, SEO, email marketing, and social media campaigns, all while leveraging analytics to measure and improve performance.If you are results-oriented, creative, and have a solid understanding of digital marketing trends and tools, we want you to help us elevate our brand in the competitive recruitment landscape!Responsibilities

Develop and execute digital marketing strategies to drive qualified traffic and increase brand visibility.
Manage SEO efforts including keyword research, on-page and off-page optimization, and monitoring results.
Create engaging content for various platforms including blogs, email campaigns, social media, and websites.
Analyze campaign performance and provide actionable insights to enhance campaign effectiveness.
Oversee social media marketing strategies, including creating content calendars and scheduling posts.
Manage PPC campaigns and optimize for conversion rates while keeping track of budgets.
Collaborate with cross-functional teams including design and sales to ensure cohesive branding.
Keep up-to-date with the latest digital marketing trends and adjust strategies accordingly.

RequirementsQualifications and Experience

3+ years of experience working in digital marketing roles.
In-depth knowledge of SEO, PPC, social media marketing, and email marketing.
Experience with analytics tools (Google Analytics, SEMrush, etc.) to track and report on campaign performance.
Strong content creation and copywriting skills.
Proficient with marketing automation and CRM systems.
Excellent project management skills with the ability to prioritize tasks effectively.
Creative thinker with a results-driven approach.
Bachelor's degree in Marketing, Communications, or a related field is preferred.
Experience in the recruitment or HR industry is a plus but not essential.
Strong familiarity with basic graphic design tools (e.g., Canva) is a plus.

Remote Recruitment