Digital Marketing Manager

• Develop and lead organic and paid digital marketing strategies.
• Implement SEO, PPC, and manage Google Ads with cost efficiency.
• Oversee website content, updates, and analytics reporting.
• Use data insights to support decisions that drive donor and fundraising outcomes.
• Collaborate cross-functionally to optimize integrated campaign delivery.
• Monitor emerging digital trends and share innovations with the team.
• Manage CMS platforms and Linktree optimization.
• Deliver high-quality internal digital marketing performance reports.

• Relevant degree in digital marketing or related field, with at least 3 years of experience in a similar role (preferably in the NPO sector).
• Skilled in CMS (preferably kontent.ai), social media platforms, and analytics tools.
• Experience with SEO, SEM, PPC, and campaign optimization.
• Strong content development, copywriting, and project management skills.
• Proficient in Microsoft Office; Photoshop and basic HTML are advantageous.
• Collaborative, adaptable, and open to occasional international travel.

• Strategic and creative approach to digital marketing planning.
• Strong data analysis skills to support evidence-based decisions.
• Proven success in managing Google Ads and SEO/PPC initiatives.
• Excellent communication and team collaboration.
• Flexible, proactive, and aligned with purpose-driven work.

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