Brand Manager: Popular Restaurant Franchise - Cape Town

VGP Recruitment

Cape Town, Western Cape
Permanent
Full-time

1 month ago

We have a terrific, on-site opportunity for a Junior to Mid-weight Brand Manager at a popular restaurant brand chain, that is part of a national Group - the position is based in Cape Town.Your role will be to champion the brand, supporting franchisees and growing sales using your breakthrough marketing ideas. You'll be responsible for advocating for the most relevant channels to reach and engage customers authentically. You will drive menu designs, oversee digital marketing platforms including loyalty apps, and social media.The role will also see you promoting impactful community involvement while managing the marketing budget seamlessly. The brand is at an exciting time in its journey as it grows and attracts new users with new experiences, innovation, and communication driving growth prospects. Be a part of the journey. Apply today!Responsibilities

Develop Brand, PR management strategies to build brand power and support brand financial targets
Drive compelling creative development of communication assets and best practices
Manage social media ecosystem for consistency, cut-through
Drive market automation - personalised data communication
Market data and trend analysis including consumer insights to influence strategy
Understanding the Restaurant/Franchisor environment
Leveraging the right communication channels in terms of traditional and digital marketing
Project management
Agency and Service provider management (day to day running and legal agreements)
Budgeting and forecasting - fiscal discipline.

RequirementsThe successful candidate must have/be:

Degree in Marketing or an equivalent qualification
Minimum 5 years on the job experience
Prior experience within a similar role – a plus
At home using technology tools like MS Teams, Magnetic Traffic tool, etc.
Curious by nature and keep connected with what happens in the world around you
A fan of the brand
Excellent communication skills (written, verbal) and are strong in presenting
Possess strong influencing skills and are good at negotiation
Able to work well with diverse people and teams
Display evidence-based decision making and analytical problem-solving
Attention to detail with strong project management ability, able to run multiple projects simultaneously

VGP Recruitment

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