Country Manager – Gaming, Betting, & Gambling job – Market related salary – South Africa (Remote)
Initiate International
- South Africa
- Permanent
- Full-time
- Full P&L responsibility for the region
- Reviewing all key metrics frequently to understand the health of the business
- Manage the 'country team” including dedicated acquisition, conversion, retention and VIP resources
- Manage, plan and execute all marketing & sales activities for the local markets to maximise ROI on marketing and media budgets. Evaluate and follow-up on said deals, partnerships, and ongoing and after campaigns
- Work across the whole player/user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding, retention, and yield
- Liaising with the Acquisition team to develop commercial relationships with potential acquisition partners, including, but not limited to, affiliates and media groups specific to South Africa – monitoring key metrics such as customers acquired, cost per acquisition, and return on investment
- Provide insight into the local market and competitors. This will include analysis of the proposition of our key competitors, understanding the gaps, insight into price competitiveness, etc.
- Responsible for weekly and monthly reporting for your territory across key customer and business metrics
- Willing to relocate to Prague, Czech Republic
- At least 3 years of online gaming experience in a Brand Manager, Marketing, Business or CRM management role
- Excellent knowledge of South African gaming marketing
- Strong online/digital marketing experience and knowledge base
- Good management accounting and reporting skills
- Excellent Project Management skills
- Must be able to drive teams to deliver targets
- Ability to work in a fast-paced environment and to tight deadlines while maintaining quality
- Ability to understand and interpret financials for the business and plan required actions