Marketing Manager - Retail
Ewealth Co
- Western Cape
- Permanent
- Full-time
- Are you a strategic marketing leader with a proven track record in retail? Do you shine at building brand strategy, driving digital engagement, and orchestrating cross-functional teams to deliver measurable impact? If yes, we want you to join our Centre as Marketing Manager and lead our onsite marketing function.
- What you’ll do
- Develop and manage the Centre’s annual marketing strategy and budget; oversee daily execution and budget control.
- Lead the Centre’s brand strategy and advertising plan; manage creative campaigns, media planning, and production; act as primary brand custodian.
- Plan, promote, and manage promotions and events to boost brand awareness, foot traffic, dwell time, and sales; secure sponsorships where possible.
- Drive digital and social media strategy; manage Instagram, Twitter, Facebook, app engagement, and website improvements; ensure brand-consistent engagement.
- Lead media relations, PR, and publicity; develop PR strategies, press releases, journalist relationships, and crisis communications.
- Oversee exhibitions, indoor/outdoor sales, and related income targets; manage external agencies and contractual SLAs.
- Develop and implement the Centre’s CSI program and tenant relationship plan; support new store openings and tenant marketing needs.
- Prepare regional/monthly reports for Centre owners; lead research initiatives and tenant communications.
- Build and manage a high-performing marketing team; ensure well-documented processes, records, and governance.
- Key responsibilities in brief
- Annual marketing strategy and budget development
- Brand stewardship and advertising planning
- Promotions/events planning and sponsorships
- Digital and social media leadership; site/app/website enhancements
- Public relations, media relations, and crisis communications
- Exhibitions, sales strategy, and agency management
- CSI program, tenant marketing support, and onboarding
- Reporting, research, and stakeholder collaboration
- What we’re looking for
- Minimum 5 years’ experience as a Marketing Manager in a retail environment
- Bachelor’s degree or equivalent experience preferred
- Strategic thinker with a proven ability to develop and execute comprehensive marketing plans
- Strong leadership and management experience; results-driven, problem solver, organized, detail-oriented
- Proficiency with Microsoft Office Suite; strong written and verbal communication skills
- Professional credibility and a well-established industry reputation
- Why join us
- Lead a high-impact, visible function within a dynamic retail centre
- Opportunity to shape brand perception, drive foot traffic, and grow revenue
- Collaborative, outcomes-focused environment
- How to apply
- If you’re ready to take ownership of our Centre’s marketing and brand strategy, submit your resume and a brief cover note highlighting your relevant experience and a example of a successful campaign you led.
- CTA:
- Interested? Apply now or DM for details at