Group Marketing Manager

• Collaborate closely with HODs, BDMs, and R&D to identify market gaps, inform product development, and drive go-to-market strategies.
• Develop a group-level marketing roadmap that supports long-term growth, innovation, and market penetration in Africa and beyond (UAE and Europe expansion).
• Shape a marketing strategy that aligns with a relationship-based B2B sales model, prioritising trust, reputation, and strategic engagement over high-volume digital lead generation.
• Leverage strong technical and engineering understanding to communicate complex concepts clearly and effectively in all marketing outputs.
• Stay abreast of trends in the data centre, power, and digital infrastructure industries to anticipate shifts and inform business strategy.
• Participate in ideation around product evolution, partnerships, and service offerings based on grounded market intelligence.
• Act as a bridge between the marketing team and internal stakeholders across operations, engineering, business development, and executive leadership.
• Drive collaboration between marketing and sales teams to create high-impact tools, messaging, and campaigns that support sales conversations and long-term relationship building.
• Refine and elevate the positioning of the company as innovative, reliable B2B partners in their respective sectors.
• Ensure brand consistency across all platforms and touchpoints while allowing room for differentiation where necessary between the two brands.
• Develop high-value, insight-rich marketing content that reflects deep industry knowledge andthought leadership (e.g., case studies, solution briefs, sector-specific whitepapers).
• Oversee all communication strategies and ensure technical accuracy and strategic alignment in messaging.
• Lead the strategy and execution of industry-specific events, conferences, client sessions, and exhibitions.
• Facilitate opportunities for one-on-one engagement, networking, and partnership-building with key stakeholders and decision-makers.
• Manage and grow the shared services marketing team, building internal capability while introducing structure and strategic thinking into the department.
• Lead the team in executing day-to-day marketing operations, while retaining full ownership of strategic direction and high-level planning.
• Foster a culture of curiosity, commercial thinking, and continuous improvement within the team.
• Play an active, hands-on leadership role - while the focus is on strategy, this person must be willing to roll up their sleeves and support execution when needed.
• Drive the transformation of the marketing function from its current early-stage setup to a structured, performance-driven business unit.
• Set and track meaningful KPIs focused on brand growth, market awareness, product readiness, and stakeholder engagement - not just lead generation.
• Report directly to group leadership on strategy execution, market feedback, and emerging opportunities.

• Degree in Engineering, Marketing, or Business (or a combination thereof).
• 5–7 years’ experience in B2B marketing, preferably in sectors such as infrastructure, data centres, energy, or engineering solutions.
• Strong commercial mindset and understanding of relational B2B selling environments.
• Familiarity with African markets and infrastructure ecosystems is highly desirable.
• Proven ability to work alongside technical teams, interpret complex systems, and translate them into strategic narratives.
• Experience in building or significantly growing a marketing function.
• Excellent stakeholder management, leadership, and communication skills.
• Must have an entrepreneurial mindset with a high level of agility and initiative; this is a fastpaced, non-corporate environment that values adaptability, ownership, and resourcefulness

Persona Staff