Shopify E-commerce & Marketing Specialist

• Update and maintain product detail pages (PDPs), including ingredients, descriptions, pricing, and imagery.
• Conduct regular audits on product and SKU performance, as well as website analytics.
• Support the setup and management of discount codes, free gifts, and promotional campaigns.
• Collaborate with development teams for website updates, landing pages, and app integrations.

• Plan, design, and execute email marketing campaigns, including automated workflows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Win-Back, Subscription).
• Maintain clean audience lists and manage segmentation strategies.
• Track and report on campaign performance: engagement, conversion rates, and revenue.
• Create reusable templates and content for ongoing promotions and rebranding efforts.

• Develop content for email, SMS, and social media that aligns with brand tone and guidelines.
• Create and manage content calendars; work closely with designers to develop branded assets.
• Coordinate rollouts for new product launches, seasonal promotions, and brand campaigns.
• Manage influencer and creator partnerships, including campaign assets and strategy.

• Compile weekly and monthly performance reports across platforms (Shopify, email, social media).
• Analyze customer behavior, conversion metrics, and campaign ROI.
• Prepare executive summaries and presentation decks for internal stakeholders.

• Support rebranding efforts with structured rollouts across channels (email, SMS, social).
• Manage marketing timelines using tools like Trello, Notion, or Asana.
• Coordinate with agencies, freelancers, and cross-functional teams to meet deadlines.

• Research influencer platforms and outreach opportunities.
• Develop lead generation strategies that align with broader e-commerce goals.
• Support influencer partnerships with tailored proposals and strategy input.

• Schedule and facilitate internal and external marketing meetings.
• Document meeting notes and maintain organized marketing files and SOPs.
• Provide admin support for platform integrations, accounts, and marketing initiatives.

• 3+ years of experience in e-commerce marketing (Shopify preferred)
• Strong experience with Mailchimp or similar email platforms
• Familiarity with Google Analytics, Shopify analytics, and performance dashboards
• Excellent written and verbal communication skills
• Highly organized, proactive, and detail-oriented
• Ability to manage multiple projects simultaneously
• Bonus: Experience working with influencers or creators

• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Join a market leader within Media & Entertainment

Vame