Digital Campaign Manager
- Stellenbosch, Western Cape
- Permanent
- Full-time
- Identify and evaluate emerging media, trends, insights, or technologies to enhance paid media campaigns.
- Plan, execute, and optimise performance-based digital marketing campaigns across multiple channels.
- Continuously measure and refine campaign strategies based on KPIs such as CPA, CTR, and conversion rates.
- Conduct A/B testing on creative assets and landing pages to maximise conversion rates.
- Analyse campaign performance using analytics tools and provide actionable insights.
- Provide regular performance reports and recommendations for campaign optimisation.
- Collaborate with the marketing team to create engaging, original content aligned with business objectives.
- Develop and manage marketing budgets to maximise effectiveness, ROI, and customer acquisition.
- Participate in monthly KPI meetings and bi-annual performance reviews with the Head of Department.
- Stay up to date with industry best practices by completing relevant training courses.
- Attention to Detail – Ensures accuracy in content, budgeting, and campaign execution.
- Analytical Thinking – Uses data-driven insights to refine strategies and improve performance.
- Collaboration & Communication – Works effectively with internal teams and external stakeholders.
- Multi-Tasking – Manages multiple campaigns, content creation, and performance metrics.
- Independent & Team Player – Capable of working autonomously while contributing to team objectives.
- Strong Verbal & Written Communication – Creates compelling content and engages with diverse audiences.
- Presentation Skills – Clearly presents campaign insights and recommendations to stakeholders.
- Grade 12 or Equivalent (Essential).
- Tertiary qualification in Marketing, Communications, or a related field (Essential).
- 5+ years of experience in Digital Marketing or Performance Marketing (Essential).
- Proficiency in paid media and social media tools (Essential): Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics.
- Experience in analysing social media metrics and using data to drive strategy.
- Knowledge of SEO, SEM, and conversion rate optimisation (Essential).
- Understanding of the informal market and target audience behaviour (Desirable).
- Ability to interpret briefs and translate them into effective paid media strategies.