Marketing Specialist
- Cape Town, Western Cape
- Permanent
- Full-time
Compensation: USD $1,500–$2,200/month (Contractor)
Industry: Financial Services / Online Lending
Schedule: Full-time, CST hours (pref) but EST acceptableAbout the Company
A rapidly growing U.S.-based lending platform focused on delivering simple, fair, and fast financial solutions. The company leverages technology to streamline borrowing and provide support where it's needed most.About the Role
We’re looking for a data-driven and creative Marketing Specialist to join the team and support day-to-day marketing initiatives across multiple channels. This role will help expand the brand's reach, improve campaign effectiveness, and ensure consistent messaging as the business scales.Key Responsibilities
- Plan, execute, and monitor digital marketing campaigns across paid and organic channels.
- Collaborate on email marketing, content creation, and social media strategy.
- Conduct market and competitor research to inform marketing strategies.
- Optimize campaigns based on performance data and KPIs.
- Maintain and update the website and digital assets.
- Support brand consistency across internal and external communications.
- Coordinate with internal stakeholders to align marketing efforts with business goals.
- 2–4 years of experience in digital marketing, performance marketing, or generalist marketing roles.
- Strong understanding of marketing metrics and analytics.
- Experience with tools like Google Ads, Meta Business Suite, Kartra, Canva, or equivalent platforms.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects with minimal supervision.
- Background in financial services, fintech, or lending.
- Basic HTML/CSS or familiarity with web CMS platforms (e.g., Webflow, WordPress).
- Experience with marketing automation or CRM tools (e.g., HubSpot, Klaviyo).
- Campaign ROI and conversion rates
- Lead generation and engagement metrics
- Channel performance growth (e.g., SEO, paid ads, email CTR)
- Project turnaround time and collaboration feedback
- Skills-based assessment or portfolio review
- Final interview with marketing leadership
- Philippines: USD $1,500–$1,900/month
- South Africa: USD $1,800–$2,200/month