Brand Manager

• Drive the development and implementation of a fully integrated brand plan(s) across brand, channels and regions.
• Support the Marketing Manager with brand strategy, planning, content development & execution
• Utilize consumer, customer and shopper insights to inform brand strategy and execution
• Build a brand plan aligned to Southern Africa portfolio strategy and strategic growth objectives
• Manage the commercial overview, brand income statements, product costing, marketing spend elements and benchmark costs – designs and runs own promotional effectiveness
• Understanding of brand and category product knowledge
• Drive execution of the Brand Plan
• Develop internal and external relationships and networks with organisational focus to resolve brand performance issues.
• Creates and manages the brand digital strategy
• Develops digital campaigns and programs with bold, consumer-centric, thumb-stopping content and experiences that are amplified through digital and social channels to create engagement

• Relevant marketing qualification
• Minimum 5-7 years relevant marketing experience on brand execution, ideally across a range of categories/FMCG’s
• Excellent communication skills (both written and spoken) and sound presentation skills
• Experience in agency procedures is preferred
• Experience in budgetary control and cost control management
• Excellent project management skills & experience
• Sound understanding of the difference between qualitative and quantitative research and when to use which appropriate research method
• Be present at all activations and events
• Solid understanding and contribution to demand forecasting accuracy
• Knowledge of SAP CRM as a planning and management tool for brand activity will be advantageous
• Full knowledge level of digital marketing

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