
Area Marketer
- Johannesburg, Gauteng
- Permanent
- Full-time
- Drive Growth: Support and contribute to the success of our industry-leading brands.
- Collaborative Culture: Thrive in a team-oriented environment that values accountability and innovation.
- Impact & Growth: Play a key role in our brands' success while advancing your career in a supportive setting.
- Shape the Future: Make a meaningful difference and help us shape the future of our business.
- Reports to: Regional Operations Manager
- Direct reports: 20
- Monitor store ordering process, stock levels, and returns and take corrective action if required
- Monitor pricing and ensure mandate adherence
- Negotiate promotional activity
- POP implementation and negotiate ad-hoc display and space
- Check-in stock, expiry dates and ensure shelf health standards are maintained
- Address pricing and delivery issues
- Monitor forward share in relation to market share as well as the rate of sale
- Monitor slow and fast-selling SKU's
- Ensure displays and promotions are according to requirements
- Ensure effective shelf health standards maintained
- Merchandising done according to business unit layout standard
- Application of POP drivers as per business unit brief
- Follow the call cycles and communicate any changes to customers
- Ensure the field marketers and merchandisers follow their call cycles
- Confirm call cycles are followed and communicate changes to customers when needed
- Monitoring competitor activities
- Effective communication of activities
- Monitor implementation of promotional activity
- Provide feedback to Area Sales Manager and keep up to date on conduct issues
- Manage new launches and ensure all staff have been informed of the new launches
- Inform stores of new innovation
- Monitor listings and ranging of new launches and provide feedback
- Ensure POS execution
- Ensure sufficient stock is ordered for the activity
- Must have a minimum of 3 years experience in an FMCG sales environment handling the retail channel
- Must have supervisory skills
- A completed Grade 12 / Matric certificate
- A Diploma / Degree in Sales, Marketing, Business Management or Retail Management would be advantageous
- Knowledge of the FMCG industry is essential
- Staff management experience is essential
- Knowledge of HR and disciplinary procedures is necessary
- A valid drivers' license is essential
- Computer literate - MS Word, MS Excel, MS PowerPoint, MS Outlook
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