Senior Digital Executive - Marketing
- Johannesburg, Gauteng
- Permanent
- Full-time
- Execute digital marketing campaigns across various channels including SEM, social media and display
- Launch and optimise online ads (e.g. Google Ads, Microsoft Bing)
- Assist in managing digital marketing budgets
- Measure campaign performance using web analytics tools (e.g. Google Analytics)
- Contribute to the development of digital marketing strategies
- Set up and monitor website conversion tracking, pixel tracking and event tracking
- Conduct market and competitor research to inform digital strategy
- Analyse campaign data and generate actionable insights to improve performance
- Stay updated with digital marketing trends, tools and best practices and share them with the team
- 12-18 months of digital marketing experience, ideally agency-side
- Proven experience in a digital marketing role (e.g. Digital Marketing Executive)
- Strong knowledge of digital marketing tools, tactics and best practices
- Hands-on experience with Google Ads, SEO/SEM and B2C social media marketing
- Proficiency with web analytics tools (Google Analytics, etc.)
- Analytical mindset with strong problem-solving and critical thinking skills
- Excellent communication and interpersonal abilities
- Strong organisational and time-management skills
- A team-oriented attitude
- A Bachelor's degree in Marketing, Digital Technologies, or a related field
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