Marketing Co-Ordinator

• Market research and analysis: Market research should be conducted to determine trends, customer preferences, and the competitive landscape. Analyze data to gain insights that can be used to inform marketing efforts.
• Digital Marketing: Manage social media, email marketing, and online advertising initiatives as part of a digital marketing effort. Campaigns should be optimized for lead generation, customer engagement, and conversion.
• Customer Relationship Management: CRM systems and techniques are to be used to manage customer data, track customer interactions, and nurture customer relationships.
• Market Strategy Execution: Implement marketing strategies that are in line with the company's goals and target markets. Work with the general manager to identify tactics that will increase brand awareness and growth.
• Content creation and Management: Create engaging and relevant content for a variety of marketing channels, such as websites, social media, and print materials. Ensure that messaging and brand representation are consistent across all communication mediums.
• Marketing Communications: Creating and carrying out marketing communication strategy in order to effectively contact the target audience. This includes developing marketing collateral, managing advertising campaigns, public relations, and ensuring brand consistency.
• Event planning and participation: Coordinate and support the planning and execution of industry events, trade shows and exhibitions. Represent the company and its products effectively at events.
• Analytics and Reporting: Monitor and analyze the performance or marketing campaigns using relevant tools. Provide regular reports on key performance metrics and insights.

• Bachelor's Degree or Certificate in Marketing, Business, Communications or a related field.
• 2-4 years of marketing experience with a focus on digital marketing and content creation.

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