Head of Demand & Pricing

Houst

Cape Town, Western Cape
Permanent
Full-time

1 month ago
Apply easily

We're Houst🏠A professional management service for properties. Our mission is to make hosting on websites hassle-free for everyone using technology to disrupt the short-term accommodation sector. We’ve grown fast. Since launching in 2015, we’ve partnered with thousands of happy hosts, helping them to make important earnings. The business has now expanded worldwide – we’re operating in over 20 cities globally, from Auckland to Lisbon, and there’s a lot more to come. From holidaymakers to full-time landlords, host happiness is central to everything we do.By leveraging cutting-edge technology and strategic partnerships, we aim to provide seamless experiences for both hosts and guests. As we continue to expand our presence in the market, we are seeking a skilled and strategic Head of Demand Generation to join our team and drive growth through optimised pricing strategies and channel usage.Position Overview:As the Head of Demand Generation, you will play a pivotal role in maximising our revenue potential by implementing effective pricing strategies and optimising channel usage. This position requires a blend of data analytics expertise, strategic thinking, and partnership development skills. You will collaborate closely with cross-functional teams to drive business growth and ensure a competitive edge in the market.Pricing Strategy Development:

Develop and implement pricing strategies that maximise revenue while maintaining competitiveness in the market.
Analyse market trends, competitor pricing, and customer behaviour to inform pricing decisions.
Utilise data-driven insights to continuously refine pricing models and strategies.

Channel Optimisation:

Identify and prioritise key booking channels such as Airbnb, Booking.com, and others based on performance metrics and market dynamics.
Optimise channel usage through effective allocation of resources and budget.
Establish and nurture strategic partnerships with booking platforms to enhance visibility and drive bookings.

Data Analysis and Insights:

Utilise advanced analytics tools to extract actionable insights from large datasets related to pricing, demand patterns, and channel performance.
Develop forecasts and models to predict demand fluctuations and optimise pricing accordingly.
Monitor KPIs and metrics to track the effectiveness of pricing strategies and channel optimisation efforts.

Cross-Functional Collaboration

Collaborate with Product, Marketing, and Sales teams to align pricing strategies with overall business objectives.
Provide insights and recommendations to support product enhancements and marketing campaigns
Work closely with the finance team to ensure pricing decisions align with revenue targets and financial goals.

Continuous Improvement

Monitor industry trends and emerging technologies relates to pricing optimisation and demand generation.
Proactively identify opportunities for process improvement and innovation within the demand generation function.
Drive experimentation and A/B testing initiatives to validate pricing hypotheses and optimise results.

Requirements

Degree in Business, Economics, Statistics, or a related field; Master’s degree preferred
Proven experience in demand generation, pricing strategy, or revenue management roles, preferably in the hospitality or prop-tech industry.
Strong analytical skills with proficiency in data analysis tools such as SQL, Python, or R.
Experience with pricing optimisation software and revenue management systems

Benefits

23 days paid holidays + public holidays
An extra day off for your birthday - because who wants to work on their birthday?
Enviable company culture – we’ve put time into getting our work culture just right. Regular team social events, company-wide recognition of outstanding work.
Regular team social events (both in person and virtual)
Company-wide recognition of outstanding work
Opportunities to innovate
Laptop – For business use

Join us in shaping the future of the prop-tech industry and revolutionising the way people experience short-term accommodations. If you’re passionate about leveraging data-driven insights to drive business growth and thrive in a dynamic startup environment, we want to hear from you!

Houst