Digital Marketing Manager

• Responsible for the setting of relevant and meaningful targets for Digital Marketing and ensuring alignment with the company’s overall strategic marketing and sales goals.
• Contribute towards identifying new market segments and strategies to achieve success.
• Manage Head Office senior level relationships directly to ensure mutually beneficial working conditions across critical functions such as Sales and Marketing.
• Ensure close alignment of the Digital Marketing agenda with those of strategic internal stakeholders such as Sales, Product Development etc. Ensure proper external stakeholder management to drive mutually beneficial relationships.
• Responsible for the overall day-to-day management of the Digital Marketing team.
• Develop and implement tactical and operational Digital Marketing plans to align to and support the overall organisational and divisional strategic plans.
• The ability to analyse the current and future needs of the business and to formulate Digital Marketing strategies accordingly.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Identify up-and-coming digital opportunities to ensure the company is in a position to lead the market.
• Manage Digital Marketing through the consideration and acquisitions funnel.
• Brainstorm new and creative growth strategies and share with relevant internal stakeholders.
• Collaborate effectively with agencies and other vendor partners in an effort to implement successful digital campaigns. Monitor the effectiveness of Adwords and PPC campaigns and adjust accordingly.
• Apply creativity in identifying target audiences and devising digital campaigns that engage, inform and motivate the market. Proactively design, implement and optimise Google Adwords campaigns.

• Develop strategies that drive customer traffic to the relevant website and result in high quality leads. Responsible for the design, building and maintenance of the company's social media presence.
• Develop content calendars and maintain the company's digital content on all digital channels.
• Responsible for the Web/App Custodianship of the website including elements such as content, creative, brand and CI conformity. Responsible for the approval and sign-off of all marketing material relating to the Digital Marketing function.
• Responsible for driving all SLA/ SOP compliance to ensure that all commitments and customer expectations are consistently met or exceeded.

• Responsible for planning, executing, and measuring experiments and conversion tests. Collaborate with relevant internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Responsible for implementing instrument conversion points and optimising user funnels.
• Work in conjunction with UX, Developers, Product and Marketing teams to deliver great user experience solutions on web and app platforms. Responsible for implementing and optimising A/B and multivariate experiments
• Responsible for all compliance and risk related functions concerning the Consumer Protection Act and POPI Act within the Digital Marketing sphere.

• Responsible for understanding the dynamics of the digital marketing channel deeply and leveraging those dynamics.
• Responsible for the measuring and reporting on the performance of all digital marketing campaigns and assessing this performance against the agreed upon goals (ROI and KPIs).
• Identify trends and insights, optimise spend and performance based on the insights observed.
• Responsible for evaluating emerging technologies and providing thought leadership and perspectives for adoption where appropriate.
• Providing subject matter expertise and thought leadership by being the digital go-to person and thought leader within the organisation for both internal and external parties.
• Responsible for the application and optimisation of all relevant website analytic tools (e.g. Google Analytics, Netlnsight, Omniture, WebTrends etc).

• Management of overall targets, performance management, and assisting with the implementation of optimal customer service standards. Leadership and development of Digital Marketing staff.
• Constantly maintain a professional environment.
• Build relationships with key players and stakeholders within the company.
• Apply knowledge, seek assistance, assign resources and apply judgement to resolve problems effectively. Set an example for all staff by living the values and the brand of the company.
• Share best practices, tactics and action plans with the interest of ensuring success across all strategic functions within the company. Maintain a continuous focus on improving overall productivity.
• Prioritise the development and retention of staff.
• Determine staffing requirements and oversee all personnel processes for the Digital Marketing team, incl. performance management, mentoring, coaching.

• Essential: Relevant Bachelor’s Degree in Marketing.
• Desirable: Relevant certifications in Digital Marketing or Social Media fields.
• Essential: Minimum of 8-10 Years’ experience in a Digital Marketing Manager role, or relevant Marketing Manager role with Digital responsibilities. Desirable: Digital Marketing Agency experience.
• Desirable: Certifications in Google Adwords and any other relevant social media tools or applications.
• Desirable: Demonstrated knowledge and application of website analytics tools (e.g., Google Analytics, Netlnsight, Omniture, WebTrends etc).

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